Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. These types of insights can inform all content marketing. The thing with B2B marketing is that it’s not really a bright and shiny object.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 189

Ethics Social Media Trends Copyright 189

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Sprout Social

MARCH 16, 2022

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. While videos on Facebook generally autoplay, this feature can be turned off.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 47% of consumers follow brands on YouTube. Why you should be on YouTube.

Social Media 115

Social Media Stats Ideal Customer Profiles Media 115

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Buzz Marketing for Technology

JUNE 27, 2008

Informal Learning in 10 minutes. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Very nice video on informal learning. QuickList ( 0 ).

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. By using a Facebook Group to share exclusive discounts for members.

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 127

Social Media Paid Content Social Marketing Advertising Agencies 127

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Oktopost

SEPTEMBER 13, 2022

This information can be used to create targeted marketing campaigns across various social media channels. Be helpful: Share content that is helpful and informative. They use LinkedIn to share company news, recent discussions, and informative articles. Doesn’t take long to create a tweet that can go viral.

Social Media 86

Social Media Work Management Marketing Management Service 86

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. His post covers everything from Facebook ads to internet marketing. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Consider the Audience You Want to Reach.

Education 40

Education Youtube Paid Search Agency Organization 40

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Instagram reels are the videos where users informative, creatives and many similar stuffs in terms of educating the audience. To be frank YouTube an Facebook has same kind of technology but their reach is lower than Instagram. Brands engagement increasing by Instagram reels. September 28, 2022. Conclusion.

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter.

Social Media 77

Social Media Media Tips Ideal Customer Profiles 77

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Indoor studio shot isolated on beige background Why?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. YouTube is the second most used search tool and it’s owned by Google.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). So how can your institution leverage employee advocacy without being open to these risks?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Combining sound, visuals, and text or information allows brands to both inform and entertain. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. You can also opt to view this information for the last 28 days to get an even bigger view on your growth or fluctuation. Viral video continues to rise in popularity and redefine trends.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads! Show, Not Tell.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Sprout Social

JULY 22, 2021

Born as social media gained worldwide popularity, most of Generation Z (also known as “Gen Z” or “Zoomers”) have never known a life without unlimited access to people or information. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

MAY 26, 2020

Let’s use Facebook as a micro-example. Being Facebook literate on a basic level would include understanding some of the essential elements of how the platform works, including skills such as: How to create a post. The ways posts are prioritized by the Facebook algorithm. The age of (mis)information is putting on the pressure.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). They approach brand interactions with specific goals in mind like finding deals, promotions, or new product information. Here are the stats.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). What is your brand’s visual style? Colors, fonts, logos, etc.). Organize and Store Content Securely.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99