Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. In this guide, we’ll show you how to create highly effective emails to bring the right information to your C-level decision makers’ inboxes. The features of an effective newsletter for executives. Some say to make your newsletters long and story-driven.

Newsletter 65

Newsletter Ad Building Enterprise Management Click Rate 65

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. That was a very good estimate.

Privacy Protection 106

Privacy Protection Privacy Cost Ad Frequency 106

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. Users can obtain a verified badge for their Facebook and Instagram accounts , offering protection against impersonation and access to exclusive features.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

QuanticMind

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Scoop.it

SEPTEMBER 30, 2022

The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. Instead, absorb as much information from them as you can and make original content that suits your brand. You can access this information using keyword plugins. SEMrush has a similar tool as well. Source: Ahref.

Tips 84

Tips CMS Development Blogger AIO 84

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 189

Ethics Social Media Trends Copyright 189

ClearVoice

OCTOBER 24, 2018

What the Facebook video lawsuit means for your marketing efforts. Two years ago, Facebook’s video ad metrics were off (perhaps way off). A Wall Street Journal article in 2016 reported that Facebook had not been accurately reporting the amount of time users on the social platform were watching paid video ads.

Facebook 58

Facebook Video Marketing Paid Search Agency Class 58

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Want to improve your small business with better accounting and informed financial decision-making?

Content Marketing 209

Content Marketing Work Management Paid Search Agency Marketing Management 209

sagefrog

FEBRUARY 7, 2024

Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Scoop.it

DECEMBER 29, 2022

So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content. Instead, it should educate, entertain, or inform. To create a meaningful and informative piece of content, start by asking questions such as: What do my potential customers want?

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. Producing videos you share on YouTube as well your website. Image credit: Nick Youngson.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. Because what Facebook does can give us clues as to how the whole industry will go. But to me, Facebook is the one to watch.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Valasys

JANUARY 25, 2024

Is it to create awareness, generate excitement, provide information, or drive sales? Alternatively, a corporate announcement video might be designed to keep stakeholders informed or improve company morale. Too fast, and they may miss essential information. Similarly, Facebook might require a different aspect ratio than LinkedIn.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Content Marketing Institute

AUGUST 31, 2023

It can suggest titles for articles and subject lines for newsletters if that’s not your strength. If you feed proprietary information into these chatbots, it’s out there for anyone using the chatbot to pull from. Additionally, using AI to create transcripts for accessibility has been a tremendous timesaver.

Marketing AI 115

Marketing AI Content Marketing Planning Ethics 115

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Marketing Insider Group

NOVEMBER 3, 2020

Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Informational content can be a great way to drive sales and conversions too. But it’s well worth thinking beyond the email newsletter and the Facebook post.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Use this list of research and data to help you make wise and informed content marketing decisions. Triggered emails have a more than 2x higher open rate than newsletters. More than two-thirds of adults in the United States use Facebook. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Oktopost

AUGUST 27, 2020

You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | . You can follow Seth on Twitter | Facebook | Instagram | Medium | LinkedIn | Blog | . You can follow Rand on Twitter | Facebook | Instagram | Quora | LinkedIn | Blog | . Seth Godin. Rand Fishkin. Joe Pulizzi. Adam Grant. Dave Gerhardt.

B2B 126

B2B Guerilla Marketing Social Media Linkedin 126

Content Standard

DECEMBER 27, 2018

Facebook Kicks Off the New Year with an Algorithm Update. Facebook didn’t waste any time getting 2018 started with a message from CEO Mark Zuckerberg himself announcing algorithm changes. Paying attention to your engagement metrics on Facebook can help lead your measurement strategy. What That Means for 2019.

Social Media 111

Social Media Social Marketing Media Planning 111

Mailmunch

APRIL 20, 2021

An example of this, a user of Mailmunch might sign up for their newsletter to keep an eye out for promotional offers as soon as they arrive. . Promoting your content and brand on social media channels like Twitter, Facebook, YouTube, Instagram, or other social media is called social media marketing. Newsletter Sign Ups.

Social Media 86

Social Media Email Marketing Social Marketing Media 86

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. The post should be informal and give followers a glimpse into our brand’s culture.” ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. What is your post about?:

Examples 77

Examples ROI Planning Work Management 77

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). The number is more favorable for social media.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. Instagram and YouTube still reign supreme.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. Youtube: 1.5 Facebook now sees 8 billion average daily video views from 500 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Hubspot

OCTOBER 29, 2019

Eventually, all of this information will play a role in your customer's purchasing decision. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. To find a tool that works for your business, check out The 12 Best Email Newsletter Tools in 2019. Master SEO.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Optinmonster

MAY 11, 2023

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Create an Email Marketing Newsletter Email marketing is hands down one of the best ways to promote your website. Consumer-facing businesses might do better on Pinterest, Facebook, or Instagram.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Hubspot

APRIL 9, 2020

Third-party cookies are different from first-party cookies, which can only give brand information about the sessions a user has on its own site. Circulate content in email newsletters and email-based ads. As an advertiser, you can also leverage another company's email newsletter for your sponsored content.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Bannerflow

MAY 12, 2023

From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in. Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Only B2B

NOVEMBER 23, 2021

They’re in the early stages of the purchasing process and are just looking for information on a topic or area that interests them. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118