SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Every decision you make and every question you ask during your audit should be informed by your personas. She’ll want a little more information to solidify this decision.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

Metadata

DECEMBER 18, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Solving B2B on Facebook. Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Launch Marketing

MARCH 2, 2023

Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers. Create New Leads Another beneficial LinkedIn Advertising feature is Lead Gen Forms , which makes it easy to collect contact information directly from the LinkedIn platform.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. On any other social network, it’s a crapshoot that people will accurately provide that information.

Distribution 60

Distribution Linkedin Facebook Allocation 60

KoMarketing Associates

NOVEMBER 18, 2020

Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. Bulk Uploads (Sort Of). Ad Engagements.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Generate leads?

Facebook 100

Facebook Spending B2B Marketing Planning 100

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has done a great job at training their AI for lead generation form conversions. The cost (sometimes) is lower. Conclusion.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103

Metadata

MARCH 15, 2022

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. You can find more information about it here. Question 4. How to improve CTR?

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

ActiveDEMAND

DECEMBER 13, 2021

Because ActiveDEMAND can report on phone calls, form fills, appointments booked and other conversions, it’s the right place to get lead gen reporting from your one source of truth. PPC performance by pulling reporting information from Google Ads and Facebook Ads. Website performance data from Google Analytics.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. If your goal is to grow your email list, make use of lead-gen features.

Social Media 101

Social Media Features Media Curation 101

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On the downside is the spend.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On the downside is the spend.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Mailmunch

MAY 20, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. It refers to any data that you can collect to identify someone interested in your products or service by collecting information like their name, email address, occupation, employer details, etc. . to your Facebook page.

Social Media 53

Social Media Lead Generation Generation Lead Ranking 53

Smarte

JANUARY 8, 2022

The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. It provides over 55 fields of relevant business information along with verified email addresses and mobile numbers. LinkedIn | Facebook | Twitter | Instagram.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Trade Press Services

DECEMBER 4, 2023

Lead Gen Forms are now directly integrated with LinkedIn ads and posts. With this tool, marketers can gather information about who is downloading their content or accessing their offers on LinkedIn. This feature means that brands can interact directly with users, just like on platforms like Facebook, Twitter/X and Instagram.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Only B2B

DECEMBER 29, 2022

Additionally, B2B businesses do this through long-term organic lead creation techniques. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. How can content aid in lead generation? Considering that it enables leads to trial before they purchase.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

The Point

APRIL 26, 2018

As I said earlier, buyers now have a lot of information to explore before they need to identify themselves to sales. Lead Generation: targeting these same companies through lead gen channels like content syndication, LinkedIn sponsored updates, and Facebook ads. What’s changed? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Lead generation outsourcing is 43% more efficient than generating leads in-house because lead generation companies have more expertise ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Only B2B

JUNE 9, 2020

In this scenario, you allow your buyers to control the time and place (channel) of the engagement and the exchange of information – choosing to do it or not. B2B Lead Gen Method. You can leverage platforms like Facebook, Instagram, and Pinterest for creating awareness and driving traffic.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Ranking 118

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. That's generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. That’s generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Hubspot

JANUARY 15, 2013

Because we weren't looking to use that video directly to get new leads. And frankly, who would want to read an ebook about using Facebook for Business after watching a Gangnam Style video? Similar to buzz campaigns, at the very top of your funnel sometimes prospecting, and not lead generation, is the primary goal of your pages.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Hubspot

AUGUST 28, 2020

Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Facebook Ads Bidding Strategy. When you're just getting started with Facebook Ads, it's not easy to figure out what strategy to use. In fact, Facebook is the one who sets up the bid automatically. Target Cost.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Metadata

APRIL 25, 2023

When Evan started using Metadata, his cost per lead (CPL) dropped by 30%. Expanding to Facebook dropped it by 50%. Enable admin permissions for your company’s Facebook page : Next, you’ll need to make sure the right people have Admin access to Facebook. But that’s just the beginning. You can do it all at once in Metadata.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Adobe Experience Cloud Blog

JULY 6, 2018

Now that you’ve got their attention, direct prospects to a landing page or ad form to exchange basic contact information for valuable content. Some people might fall at this hurdle, but those who remain will have distinguished themselves as interested, and as potentially great leads. Gated Content. Find Only the Right People.

Sales Qualified Leads 134

Sales Qualified Leads Lead Ranking Lead Scoring Generation 134

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. PPC Lead Generation Competitive Analysis Tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Inbox Insight

NOVEMBER 17, 2020

Other big issues raised by our survey respondents include being able to successfully combine data with strategy to deliver targeted ads, and ensuring sales teams are using intent information effectively. Here we break it down by channel, giving you actionable tips on getting the most out of your data for demand and lead gen campaigns.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Metadata

AUGUST 23, 2022

That’s 50,000 LinkedIn advertising experiments and nearly $30M in ad spend—all the data you need, in other words, to make more informed decisions for your own LinkedIn advertising. Metadata customers separate their LinkedIn experiments into two distinct camps: lead generation and brand awareness. Looking for a bit more? CPC last year.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52