Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Image credit: HubSpot. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Unbounce

MARCH 10, 2022

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. . Tools for Improving Your PPC Workflow.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Marketing Insider Group

FEBRUARY 23, 2021

Present the problem or challenge the client is facing. Source: HubSpot. Use smart content to present personalized case reports to visitors based on their needs. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

SendX

FEBRUARY 26, 2021

SendX - Email marketing and lead capture software SendX is an email marketing software where you can automate your email marketing , easily build an authentic list of emails via inline lead capture forms and pop-ups that can integrate on every type of website landing pages. Hubspot provides free access to CRM along with multiple tools.

Lead Capture 195

Lead Capture Marketing Automation Services Marketing Websites Lead Ranking 195

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 1: Hubspot Marketing Hub. Now, for the list. #1:

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. At Stratasys Direct, we saw a significant return with our video marketing.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

MARCH 25, 2020

Other staff members you’ll need besides the presenter include: A marketer who can promote the event, handle logistics, and ensure a smooth operation. Optional: A person who records the presentation so attendees can access the recording later. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. The initial setup is quick and intuitive, as shown, though it’s a bit tricky if you manage multiple GA accounts under one email address.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. But once your Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Contently

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. HubSpot does a nice job emphasizing this process in its eight-step case study guide. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Zoominfo

DECEMBER 19, 2018

Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 13, 2021

We love how this platform: Integrates with CRMs such as Salesforce and Hubspot so you can easily track your leads. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Scoop.it

DECEMBER 28, 2023

The content is distributed on social channels like YouTube, Facebook, and Instagram. This is what brands like HubSpot regularly do. In fact, impressive results in terms of CRs require extensive product and landing page optimization, along with a heavy emphasis on perfecting USPs and CTA buttons.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Zoominfo

OCTOBER 5, 2021

Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 7, 2014

Using customer data from our product, Privy , we''ve put together the following post to give you a little insight into which sources deliver the best landing page conversion rate. Overall, our landing page template for customers has converted 32.1% Below''s an example of what this landing page typically looks like.)

Landing Pages 28

Landing Pages Conversion Rate Advertising Channels Banner Ads 28

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! How many "likes" do you generally get on an individual Facebook post? What is your average landing page conversion rate?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Valasys

SEPTEMBER 21, 2020

Whether you’re scrolling through Facebook or Instagram, the chances are you’re stopping every few posts to watch a video that pops up, regardless of how long or short it is. Increased Landing-Page Views. Landing pages are the important part of your site, especially when welcoming visitors.

Statistics 78

Statistics Video Marketing Planning Work Management 78

PureB2B

JULY 18, 2018

To adapt to changing times, a new strategy must be applied, and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests two ways: 1) give before you ask and 2) each step of the marketing process must be valuable in and of itself. Landing Page Conversion Techniques. Free tool for the job: WordPress.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

SalesIntel

NOVEMBER 18, 2021

Campayn has a wide variety of tools for creating sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms. HubSpot Email Marketing for Easy to Use UI. One of the best aspects of HubSpot’s free email tool is its ease of use. Zoho Campaigns for Better Segmentation.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Email Marketing 52

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. HubSpot Webinars 7.3 Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. Presentation Webinars (a.k.a. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

PureB2B

JULY 17, 2018

To adapt to changing times, a new strategy must be applied, and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests two ways: 1) give before you ask and 2) each step of the marketing process must be valuable in and of itself. Landing Page Conversion Techniques. Free tool for the job: Wordpress.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

JULY 2, 2018

Create a personalized CTA (call-to-action) for each blog or landing page. HubSpot has found personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors -- that’s almost double your potential email subscribers. Create more landing pages.

Ad Building 101

Ad Building Marketing & Strategy Effectiveness Landing Pages 101

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. This will remind marketing automation aficionados of HubSpot, which has made a similar journey. The system can also create Facebook landing pages and track visitors to them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Excelsior Research

NOVEMBER 15, 2021

Whether it’s decision-making or analyzing company performance in the quarter, along with all the workload and lack of time, what you present will be the game-changer. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. The decision-makers have loads of work with them.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

Whether it’s decision-making or analyzing company performance in the quarter, along with all the workload and lack of time, what you present will be the game-changer. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. The decision-makers have loads of work with them.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Landing Page. A landing page is a critical piece of your paid advertising strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. Promote an offer through Facebook that requires an email address.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Sprout Social

JUNE 28, 2023

It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” It examines your digital data points and packages them in easy-to-read presentations, data visualizations and spreadsheets. Campaigns can even be extended to SMS, right from HubSpot.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. HubSpot Webinars 7.3 Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. Presentation Webinars (a.k.a. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 They’re like big flashing signs pointing viewers to your website or landing pages. Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives. Hubspot: The Event Invitation. Promo Video Best Practices 7.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. The list below presents each vendor with a brief explanation of the table entries. A standard set of features will emerge as the industry figures out what’s really important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

accelerate agency

APRIL 23, 2020

You need to test everything you present to the public, as a business owner. For example, you might look to test one version of a landing page against another. You’d create the two pages, and then expose them to equal-sized audiences. HubSpot CTA Test. Groove Landing Page Test.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

AUGUST 5, 2020

They're basically vocal eBooks — They present educational lessons in a fun, engaging format. Choose a place to record your webinar that's quiet and fit for a professional presentation. Ultimately, you'll want to present a space that won't take away from the lesson. You won't need the full hour to practice your presentation.

Webinar Metrics 67

Webinar Metrics Work Management Landing Pages Marketing Management 67

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. If you choose to use a landing page or another response mechanism on your website, personalize it as much as possible. Invite your target to address your webinar audience as a co-presenter.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

JULY 19, 2010

What is considered an effective landing page ? Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. This is no easy task, however.

Landing Pages 28

Landing Pages Effectiveness Tips Ad Building 28