Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. · Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

AUGUST 22, 2023

With conversational analytics, glean countless customer discussions and conversations around competitors and your brand on networks like Reddit, Google My Business (GMB), Glassdoor, Facebook and Instagram to derive competitive intelligence. How does conversational analytics software work?

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

SmartBug Media

APRIL 6, 2023

If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

Hubspot reports that short-form videos have the highest ROI of all social media content. A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are 10 percent more attention-grabbing than other social networks. The rise of TikTok ads. Shoppable social media feeds.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

nDash

APRIL 7, 2022

Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Network focus: Why spend your time on a social network that isn’t producing results? Hashtag reports.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

APRIL 1, 2020

Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. Facebook use will decline after continued drama. Is it me or is there always Facebook drama nowadays? In fact, some marketers thought the social network would see a decline in users due to the drama.

Social Media 95

Social Media Social Marketing Planning Media 95

Buffer

OCTOBER 14, 2019

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Valasys

JULY 9, 2020

It is the current social network.” What’s distinctive about HubSpot is its rich and all-encompassing content strategy? HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. IBM also deploys an intelligent hashtag strategy to expand the reach of its Instagram posts.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Hubspot

OCTOBER 10, 2020

Two years later, Facebook purchased the app for $1 billion. However, Instagram does have higher engagement rates than other social media networks. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. To learn more about Facebook’s contest rules, visit their Page Guidelines.

Social Media 100

Social Media Media Rules Guidelines 100

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ). LinkedIn Page Analytics.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

APRIL 6, 2020

Kristen Baker, a marketing manager at HubSpot, says "With over 250 million people on Pinterest, why wouldn't marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.". You can use hashtags and keywords to make your posts discoverable. Facebook Groups.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Hubspot

AUGUST 28, 2017

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. Hootsuite works like TweetDeck -- but for all of your social networks.

Social Media 78

Social Media Tools Media Brand Identity 78

Hubspot

MARCH 24, 2021

The Etica Wines Twitter page is a perfect blend of interesting design, branding, and links for visitors to learn more about the company, a wine guide and resource, as well as connect with them on Facebook or via email. 16) HubSpot. 2) Spotify. 3) IdeaPaint. 7) Snapple. 8) Salesforce. 10) Zendesk. 11) Livestrong.

Twitter 79

Twitter Examples Brand Identity Branding 79

Hubspot

MAY 15, 2017

But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? 1) Facebook. Let’s start with a look at Facebook’s audience: Source: Pew Research Center.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

JUNE 27, 2016

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

Scoop.it

SEPTEMBER 30, 2021

The popular social media platforms ranked based on the number of active users are Instagram, Facebook, YouTube, WhatsApp, and Facebook Messenger. Facebook is the most used social media marketing platform. Facebook: 2.740 billion (holds the number one position ). YouTube: 2.290 billion (popular video sharing platform).

Social Media 67

Social Media Trends Media Cross-Selling 67

Walker Sands

NOVEMBER 6, 2018

Start with existing data from sources like Pew Research Center , Facebook Audience Insights and Smart Insights. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. You can see what’s working — and not working — before testing it on your own networks. Wednesdays.

Social Media 40

Social Media Organization Media PR 40

Hubspot

FEBRUARY 18, 2020

And Facebook became available to the public when I was 12. Additionally, you can follow certain keywords, topics, or hashtags to see what's going on in your industry. Chatbots can be used with sites like Facebook Messenger to streamline your marketing, provide customer support, and improve the customer experience. Use chatbots.

Social Media 65

Social Media Social Marketing Automation Work Management 65

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. According to CoSchedule LinkedIn posts with 149 characters in length, containing a link, and use no emojis or hashtags earn the highest engagement. At the beginning of 2020, the average adult in the U.S

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Outbound Engine

MARCH 3, 2020

We’ve put together a list of strategies to help you start to grow your online network. Remember your social media etiquette when posting across networks. What’s acceptable on Facebook may not fly on LinkedIn. And for a visual, here are the categories that HubSpot keeps on their social media calendar: 6.

Social Media 58

Social Media Curation Social Marketing Promotion 58

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. For example, older generations have increased their Facebook use in the past four years. In fact, the share of the Silent generation using Facebook has nearly doubled. Search Facebook Groups.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. It's better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. Use LinkedIn Audience Network to identify potential reach. LinkedIn's Audience Network is part of the Marketing Solutions tool set. To use Audience Network, all you need is a sponsored campaign.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

JUNE 6, 2019

For example, HubSpot's social inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later. HubSpot's Social Inbox Tool. HubSpot's social inbox tool saves you valuable time while still optimizing your social efforts.

Social Media 78

Social Media Budget Programs Tools Media 78

Strategic-IC

JANUARY 13, 2021

Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Social Selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” - LinkedIn.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

MARCH 28, 2018

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.

Ideal Customer Profiles 75

Ideal Customer Profiles Profiling Tagging Opt-in 75

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. Social Media Today offers a diverse mix of news on social networks' latest developments and cutting-edge tips to perfect your use of each platform. Social media is no exception. 29 of the Best Social Media Blogs.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Hubspot

JUNE 12, 2013

Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook indicates the update is in response to the fact that until now, "there has not been a simple way to see the larger view of what''s happening or what people are talking about." Hallelujah (#NoSarcasm).

Facebook 28

Facebook Social Networks Network Marketing Landing Pages 28

Martech Advisor

MARCH 22, 2020

According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. Social media posts, hashtags and groups. Social media is a great place for filtered traffic through dedicated groups and hashtags. Inbound Vs Outbound Marketing Channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

SEPTEMBER 21, 2020

Both networks have solid benefits and entertainment factors. While Reels is Instagram's first attempt at launching similar features to TikTok, this certainly isn't the first time a Facebook-owned company has launched similar video editing offerings. You can find Reels on specific topics by searching for hashtags.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

OCTOBER 3, 2019

While shopping on Instagram isn’t the newest integration for the social networking service, it has been creating, refining, and fine-tuning its shopping experience, adding new features to the shopping experience for consumers, like Checkout , which allows users to purchase directly in the app. From there, sign into your Facebook profile.

Paid Search Agency 69

Paid Search Agency High Quality Lead Advertising Agencies Marketing Management 69

The Effective Marketer

JANUARY 27, 2014

Let’s take a look at some examples: HubSpot: Click to enlarge. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Hubspot

APRIL 9, 2020

A content marketer for a company like Starburst has a good chance of finding its target audience on LinkedIn, since it's a platform for professional networking. Alternatively, you can upload offers for free and use hashtags to get them seen by more prospective customers, like #B2BMarketing, or #MarTech.

Startups 69

Startups CMS Development Paid Search Agency Budget Programs 69

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. Facebook Updates Cover Photos Guidelines to Allow Calls-to-Action.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28