Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. It noted that “visitors from Google and Twitter spent 1.3x

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. via Google. Things like: Where is the traffic coming from?

Marketing Analytics Tools 108

Marketing Analytics Tools Tagging Analytics Google 108

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What are the potential benefits, and how will they be measured?

Social Media 313

Social Media Social Marketing Planning Tips 313

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. A great tool for sharing useful information. Useful for optimizing content for search.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø Twitter is just.05%. Pin saves are like re-tweets or Facebook shares.

Social Media 359

Social Media Advertising Channels Media Business 359

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Anyword

JANUARY 21, 2022

After all, there are hundreds of different tools out there designed to make content creation easier. But before we get into the tools and platforms to try out, let’s first talk about why content marketing is so important in today’s digital world. One way you can do all of these things is by using one or more content marketing tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic to build your brand and business? In short, how can you grow your traffic and business without Google? Conclusion.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Social media in traffic. Gain more backlinks and attract traffic. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Google Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. Best SEO Audit Tools. An SEO audit is the perfect place to start.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

SmartBug Media

AUGUST 9, 2019

Many great tools are available to help you get a better look at how well your website is performing , along with what competitors are doing with their sites. We’ve detailed eight of those tools in this post. What Are Web Analytics Tools, and Why Should You Use Them? What Are Web Analytics Tools, and Why Should You Use Them?

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Branding 120

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools. WordStream PPC Advisor.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Which posts are performing the best on Twitter? Google Analytics. Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

NOVEMBER 9, 2021

Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Keep in mind that YouTube results absolutely dominate Google searches. That means publishing to Facebook, Twitter, Instagram and any social network in-between.

Youtube 139

Youtube Tips Tools Social Media 139

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. Ad Placement: Google Ads provides law firms with prime ad placement.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. Ad Placement: Google Ads provides law firms with prime ad placement.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Optinmonster

FEBRUARY 5, 2020

Fortunately, when it comes to marketing automation tools, you’ve got options. Why Use Marketing Automation Tools ? If your marketing strategy involves posting on social media, then you can use various social media marketing tools to pre-plan and batch your posts all at once. Why Use Marketing Automation Tools?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Top Rank Marketing

DECEMBER 20, 2023

Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. This is because Google’s search algorithms often like good pins. Try it out yourself and then check the referral traffic in your particular analytics tool.

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.

SWOT 98

SWOT Budget Programs Eye-Tracking Advertising Benchmark 98

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62