ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.
Biznology
SEPTEMBER 22, 2016
95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Forrester ). CRM Magazine ). Forrester ). FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ). Interbrand ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently
JULY 2, 2018
According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Facebook does this very well with its major agency and brand clients.
Exo B2B
OCTOBER 16, 2020
Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing magazine has included her as one of the top 100 marketers and she is a renowned international speaker. no false accounts). Mary Shea – LinkedIn: [link] ?
PureB2B
AUGUST 25, 2021
The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.
Exo B2B
APRIL 11, 2019
She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. She also wrote The Facebook Era and The Social Business Imperative. Mary Shea – Twitter account: @sheaforr ?
Paul Gillin
JANUARY 25, 2012
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.
Expert insights. Personalized for you.
120 
Let's personalize your content