Remove Facebook Remove Forrester Remove Gartner Remove Twitter
article thumbnail

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Follow her on Twitter at Cheri29. Join him online: Twitter , Facebook , LinkedIn.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

article thumbnail

Conversational marketing: A guide to a key B2B GTM strategy

Martech

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

article thumbnail

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Facebook Twitter LinkedIn Email Share.

article thumbnail

Conversica Achieves a Record 210% Increase in 2020 Mid-Market and Enterprise Subscription Sales, Continues Momentum into 2021

Conversica

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Furthermore, “Gartner predicts that by 2024, 80% of ordering and replenishment will be touchless for most organizations”. [2] B2B has benefited from earlier B2C digital experience innovation.

article thumbnail

3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Full use of social media.