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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Join him online: Twitter , Facebook , LinkedIn. Without someone to help to shepherd technologies, it can run amok in the marketing organization.

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Facebook Me

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. Why Partner With SalesFUSION. one_half_last valign="middle"].

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

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Why we care about B2C marketing: A guide for marketers

Martech

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Here’s a selection of additional resources: B2C Marketing : A regularly updated blog from the independent analyst firm Forrester.

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How Social Data Can Help You Develop Buyer Personas

Oktopost

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Be it a retweet, a Facebook like, or a comment on LinkedIn, for example.