Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. A featured banner ad on the Discover page is another form of a branded hashtag challenge format.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Planning Work Management 116

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., NEW FEATURE ALERT! Since the platform first became available in the U.S. lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. But unlike the others, this feature isn’t as heavily publicized, which means there is a great opportunity lurking around the corner for you to take advantage of.

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Say Cheese! Get People Moving!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

OCTOBER 31, 2023

Urgency This feature plants a sense of time-sensitivity or need in the reader. ” “Share & Win: Tag Us in Your Photos for a Chance to Get Featured! ” Facebook Ad Headline Examples: “Limited Time Offer: Grab It Before It’s Gone!” ” “Join Thousands Who Made the Smart Choice!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral marketing.?? The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? Or, you might find their customers are asking for a new feature. You could add that feature into your product before they do to steal their subscriptions. Or there might be a new viral trend your competitors are all hopping on. What are they posting on social media?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. This is what drives that immediate flood of traffic to a new product launch. You can also create viral articles or epic guides. Ideally, they should be high-traffic sites and have good domain authority.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. We tend to think that email should drive traffic back to our website.

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. subscription plan between 23-30.11 and use the highest plan with all the features for a month paying 99€ instead of 799€! ? VYPER user gamification and incentivization to make your campaigns go viral.

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. Link your outbound campaigns to your landing pages to drive more traffic. Over to You.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Parse.ly

MARCH 7, 2019

Another big announcement from Facebook has made some people in media understandably nervous. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there. What is the difference between SEO and SEM?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. But the way you use them has changed.

Social Media 154

Social Media SEO Cost Per Click Media 154

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data. To generate useful analytics: Google Analytics.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech Advisor

JANUARY 3, 2020

In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience. Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

NOVEMBER 11, 2021

You reach out on the company’s web chat feature for help. If you already use Shopify or Facebook Shops, Sprout’s social commerce integration is a great way to streamline order management and customer information. Scenario: Like winning the lottery, one of your products just went viral on a TikTok about simple life hacks.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic. No problem.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. And everyone is on Facebook.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Contently

MARCH 31, 2017

Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? The feature finally rolled out to some users earlier this month, and was first spotted by Gizmodo : Despite these updates, fake news isn’t going anywhere.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

SnapApp

AUGUST 8, 2012

They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp! In order for users to interact with Luxury Link's SnapApp, they must first "Like" Luxury Link's Facebook Page.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

SnapApp

JUNE 2, 2011

Yesterday, we released a much-anticipated new feature for SnapApp Facebook apps: "Like Gating."? When you enable this feature, users are required to like your Facebook page in order to access your app. This is a great way to get more likes for your Facebook page. Benefits of like gating. They only got 5.4

Facebook 67

Facebook Viral Marketing CPC Cost Per Click 67

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Drive traffic back to your products and services. However, you need to reach 1,000 subscribers to use this feature.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Pro doesn’t mean this is a premium or paid account–it’s just a way to gain access to more features like TikTok analytics. Traffic source types. Audience territories.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. This was best illustrated when Instagram stole users from Snapchat by copying its “stories” feature. The inherent virality of playables is key to unlocking new levels of success.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

SnapApp

MAY 25, 2012

Another way to use the SnapApp platform though is to create a Facebook promotion app that can be featured on your company's brand page. Facebook promotion apps give users the ability to engage with your interactive content while providing an incentive to share this content and further their relationship with your brand.

Promotion 48

Promotion Facebook Ad Building Brand Identity 48