Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

SEPTEMBER 4, 2018

Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce. Millennials are masters of digital technology.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Martech

DECEMBER 5, 2023

Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.* However, we noticed that there might be untapped potential in your email marketing strategy. But I’ll bet you’ve received one, too.)

Marketing AI 111

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 111

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Discover brand mentions and discussions in real time.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. Company leadership expects measurable results. Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Without further ado, let’s jump into it.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Contently

SEPTEMBER 25, 2018

Both channels let people discover valuable content—just in different ways. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. Emerging players like TikTok are suddenly dominating social media, while existing technologies such as VR and AR are being adapted for e-commerce in innovative new ways.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 112

Analytics Enterprise Management Work Management Business 112

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. However, identifying and nurturing leads can be complex and time-consuming. This is where effective B2B lead generation solutions come into play.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. A well-managed online connection can lead to in-person interactions and eventually closed deals.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Zoominfo

DECEMBER 19, 2018

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Biznology

AUGUST 28, 2017

The top competitors usually defeat all companies. That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. A new future is theirs to capture, lead, and win. Lesson for leaders.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Get the daily newsletter digital marketers rely on. In marketing, intent is the name of the game. Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers.

Intent 101

Intent Account Based Marketing Bombora Intent Signal 101

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. Users can obtain a verified badge for their Facebook and Instagram accounts , offering protection against impersonation and access to exclusive features.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What are the benefits of using live videos? They led to a fragmentation of the marketers’ audience, which is why brands had to do something different.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Make an effort not to have preconceived notions of how things work in the new company. In a big company, roles and responsibilities are defined more clearly. New Year, New Job!

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Hubspot

JUNE 20, 2018

This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A Big Departure and New Ads From Facebook. Last week, Facebook's now former head of public policy and communications, Elliot Schrage, announced that he would be leaving the social media giant.

Facebook 66

Facebook Lock-In API Ideal Customer Profiles 66

Content Standard

JANUARY 18, 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. You must also navigate a learning curve as you become proficient in personalization practices and technology. Many brands use chatbots to engage their customers on these very apps.

Marketing AI 123

Marketing AI Trends Lead Ranking Lead Scoring 123

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Sales reps use prospecting to expand the size of their potential customer base. They’ll reach out to leads (potential sales contacts) and nurture them into “opportunities” (leads who have been warmed up over time). Prospecting is what happens in between: From leads … Sales and marketing source leads.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Outgrow

MAY 20, 2020

Finally, that marketing strategy is working out and people are attracted to your content. But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find that the number leads and conversions have remained stagnant. Don’t believe us? Ever thought of conversion rate optimization tools?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Sprout Social

MARCH 30, 2021

Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. See the full list of ??

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118