The other element of social that can overlap with marketing automation is the social posts angle – this includes both tracking social activity and link clicks from your posts, and the ability to schedule posts on Facebook, Twitter or other sites. This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions.  Adam is responsible for product management, marketing, and operations. AG:  The role of marketing continues to evolve, as more is demanded from organizations.