Moz

JANUARY 8, 2020

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? We can answer all of those questions with some super-simple workflows using Keyword Explorer. In our last post in this series , we covered how to find ranking keywords, uncover new opportunities, check rankings, and more.

Keywords 64

Keywords Distribution Research SERP 64

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. When planning your B2B PPC campaigns, don’t forget the importance of keyword research for your paid search campaigns on Google or Bing Ads.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Sprout Social

APRIL 29, 2024

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Work Management 52

Work Management Marketing Management Branding Budget Programs 52

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

Social Media 105

Social Media Advertisements Advertising Tools 105

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred.

Social Media 122

Social Media Examples Work Management Media 122

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Here are some tips: Incorporate target keywords where appropriate. Make your videos visually eye-catching and engaging. Insert transcripts. Create engaging thumbnail images.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Track and Analyze Your Metrics. Stay Competitive. Incorporate Online Advertising. Utilize Automation.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. There are plenty of tools that can do the tracking for you and notify you when you need to take action. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. asktwitter. This is a good start.

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Choose a bunch of keywords to track and then wait for people to post them. Bear in mind these people are posting to their followers, not to whoever may be tracking a certain keyword.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Choose a bunch of keywords to track and then wait for people to post them. Bear in mind these people are posting to their followers, not to whoever may be tracking a certain keyword.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . The problem? Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Have I determined which recruiting metrics I will use to track those goals? Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages. I'm sorry for any trouble!

Social Media 136

Social Media Brand Identity Branding Media 136

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

JULY 11, 2022

You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. LEGO’s bright and eye-catching banner includes information about a weekly series on their channel. LEGO uses theirs to direct visitors to their website and Facebook, Instagram and Twitter accounts. Check your visuals and branding.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

KoMarketing Associates

AUGUST 30, 2018

Keyword strategy is the backbone of any successful content marketing effort. For this post however, we’re concerned with the metrics that indicate that the content you publish on a specific topic is deemed relevant in the eyes (or at least the ones and zeros) of search engines. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Convince & Convert

DECEMBER 10, 2015

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Use the seven tips below to keep a firm eye on the competition. Analyze Their Rankings Against Keywords.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115

Only B2B

JUNE 6, 2023

Must Read: Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn Building an Effective B2B LinkedIn Marketing Strategy: To harness the power of LinkedIn for B2B marketing, it is essential to develop a well-defined strategy. Consider the following important steps: 1.

Linkedin 62

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 62

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Only B2B

OCTOBER 18, 2023

Ensure that your titles are concise, relevant, and, if possible, include relevant keywords to boost SEO. Ensure to include relevant keywords, links to your website, and a call to action in your video descriptions. Keep an eye on emerging trends such as 360-degree videos, virtual reality experiences, and interactive videos.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Sprout Social

APRIL 19, 2022

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. launched a TikTok “reality show” style campaign, “ Eyes. The duo planned a winning social strategy of using Instagram and TikTok for engagement and Twitter for reach. While e.l.f.’s

Ideal Customer Profiles 87

Ideal Customer Profiles Brand Identity Branding Cross-Selling 87

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. On the other hand, if you are a B2B platform that sells software or sources talent for other businesses, platforms like LinkedIn and Twitter can be better suited to execute your marketing strategy.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Sprout Social

SEPTEMBER 30, 2022

A weekly Twitter chat or Twitter Space ? While LinkedIn is the place to turn for business connections, Twitter has a stronger search function and a lower barrier to entry. You can also use the Twitter Chat Schedule on Tweet Reports to discover upcoming and/or trending Twitter Chats. Is it a LinkedIn group?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. Sprout’s Listening tool can help social managers surface relevant themes and emerging keywords to ensure their content resonates with their target audience. The Social Media Manager. For instance…. The Marketing Analyst.

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. That’s because a lot of readers today still check out updates from their favorite blogs through RSS readers, which provides a convenient method for them to track topics under one roof.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Lake One

MAY 14, 2020

A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. But so long as you see the upward trend of more and more organic keywords you’re showing for, it can prove that your content is engaging enough for Google to rank it well.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97