Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Here are some tips: Incorporate target keywords where appropriate. Make your videos visually eye-catching and engaging. Insert transcripts. Create engaging thumbnail images.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred.

Social Media 118

Social Media Examples Work Management Media 118

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages. I'm sorry for any trouble!

Social Media 133

Social Media Brand Identity Branding Media 133

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . The problem? Sprout Social.

Social Media 121

Social Media Tools Campaigns Media 121

Sprout Social

JULY 11, 2022

You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. LEGO’s bright and eye-catching banner includes information about a weekly series on their channel. LEGO uses theirs to direct visitors to their website and Facebook, Instagram and Twitter accounts. Check your visuals and branding.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Only B2B

OCTOBER 18, 2023

Ensure that your titles are concise, relevant, and, if possible, include relevant keywords to boost SEO. Ensure to include relevant keywords, links to your website, and a call to action in your video descriptions. Keep an eye on emerging trends such as 360-degree videos, virtual reality experiences, and interactive videos.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

JULY 31, 2019

When first signing into Sprout, you’ll be prompted to connect a Twitter profile. Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. View your reports.

Ideal Customer Profiles 81

Ideal Customer Profiles Tagging Profiling Eye-Tracking 81

Sprout Social

SEPTEMBER 30, 2022

When you share interesting thoughts, others will re-share them, tag you or start a conversation with you. A weekly Twitter chat or Twitter Space ? While LinkedIn is the place to turn for business connections, Twitter has a stronger search function and a lower barrier to entry. It’s all in the name of establishing trust.

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook.

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Sprout Social

MARCH 27, 2019

With more and more consumers tagging and talking about brands on social, chances are you can already start analyzing how your customers feel about you. Businesses obviously need to be paying attention to their social mentions on Twitter or Instagram where customers are addressing you directly. Choose your terms for sentiment analysis.

Analysis 109

Analysis Social Media Media Eye-Tracking 109

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. People don’t take the time to tag you for no reason. Speaking of competitors, B2B social listening makes it so much easier to keep an eye on your competition. Below are some key ways that B2B social listening does exactly that.

Ad Building 102

Ad Building B2B Business Skype 102

Sprout Social

JANUARY 12, 2022

This includes @mentions of your brand and tagged posts. ” Random photo tag? If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. Good question! holotaco ????

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Sprout Social

JUNE 7, 2023

And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Sprout Social

SEPTEMBER 16, 2022

Sprout allows you to publish your content and analyze its performance, plus respond to comments and keep track of engagement, all in one tool. Give the video a title and enter any tags you want to use, separating them with commas. At a more granular level, use eye-catching branded thumbnails to attract attention.

Youtube 106

Youtube Video Marketing Mobile Marketing Social Media 106

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. Research popular keywords. Identifying keywords can help you look for trends related to your audience. Don't beat around the bush.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 98

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. Keep a closer eye on your industry (and competition). Beyond your brand name, “how to” queries are great to track as well.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Parse.ly

JUNE 11, 2020

If you type in a specific keyword — the company name in this case — this result will show up first on Google. Formlabs has paid Google to rank first for that particular branded keyword. Companies bid for keywords that later become the basis for Google search ads. How to track paid media. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

Social Media 107

Social Media Media Budget Programs Response Rate 107

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Another important aspect of PPC campaign planning is to perform keyword research for paid search campaigns on Google or Bing Ads. Develop PPC landing pages that offer a great user experience.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Sprout Social

AUGUST 2, 2016

In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. If you optimize your hashtags and use phrases or keywords pertaining to your industry, you’re more discoverable. Hashtag searches occur on Facebook, Twitter and Instagram all the time. Hashtags started on Twitter. How to Create a Hashtag.

Business 110

Business Work Management Social Networks Paid Search Agency 110

Sprout Social

NOVEMBER 11, 2019

Demographic data can be difficult to track. Emphasize eye-catching, visual content. Chalk it up to being born with smartphones in their hands, but Gen Z’s addiction to eye-popping visuals is well-documented. Light-hearted Twitter polls are a playful, low-hanging way to encourage engagement, for example.

Paid Search Agency 87

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 87

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Sprout Social

OCTOBER 23, 2018

Instead, try: Keeping an eye on competitors with a similar target audience: Find out what kind of content your competitors are posting and make a note of anything that generates a lot of engagement. What’s more, now that people can follow hashtags on IG , it’s easier to expand brand reach with the right tags.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Customer Experience Matrix

JANUARY 25, 2012

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Say you’re selling a product related to, oh, circuit boards.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Conductor

JUNE 4, 2020

Their vocabulary informs not only our keyword research but our page content as well. #4 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Target keywords that already have answer boxes in their SERPs.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

MAY 16, 2016

Use an Eye-Catching Event Photo. That means your photos should be eye-catching and relevant. Use Keywords For Tags. Optimize your Facebook Event by including relevant keywords in your tags section. Don’t limit yourself to just branded keywords. Pin a Post to Your Event Wall.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Parse.ly

OCTOBER 28, 2020

So, which should you track? Tracking Content Marketing KPIs. Specific KPIs to Track. Why your company needs to track content marketing KPIs. That means content marketers still need to track KPIs that can tell them how people are interacting with their content, not just how often. How to track it: Parse.ly

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Sprout Social

AUGUST 16, 2016

Twitter Cards. Twitter Cards enable you to go beyond the 140-character limit of the platform and attach rich media experiences to your Tweets. We've created an online application process for anyone to request verified status on Twitter —see how via @NBCNews. — Twitter (@twitter) July 20, 2016. owZARq35Na.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Scoop.it

APRIL 4, 2019

Struggle to keep track of feedback they receive over many communication channels. You can also keep tabs on important keywords and receive daily or weekly email alerts on specific topics and content formats. First, you can set up automated source monitoring and searches based on a keyword. Engaging, dedicated content hubs.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Outgrow

JANUARY 11, 2021

4) Track how your list grows. 5) Use ‘notes’ and ‘tags’ to organize your leads and accounts. 9 Twitter Lead Generation Card. Twitter cards are magical! You can get your Twitter audience to sign up for your email list without them leaving Twitter. These forms are fully customizable and eye-catchy.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

RebelMouse

APRIL 3, 2018

Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. Fast mobile pages have always been preferred, but were never an official ranking factor in the eyes of Google. July 9, 2018: Speed Update Debuts Worldwide.

Google 59

Google Lead Ranking SERP Lead Scoring 59