Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Why should clients turn to you?

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. It does NOT mean cookie-cutter buyer persona profiling. ?It What is a buyer persona?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

MARCH 11, 2020

Likewise, digging into your top-performing posts makes you more accountable to your clients and colleagues. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses. So, where do you start? Impressions and reach. Link Clicks.

Social Media 123

Social Media Media Eye-Tracking Impressions 123

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Hubspot

MARCH 3, 2020

When monitoring performance using HubSpot, you'll have insights on your customers through their entire journey, as well as which marketing messages perform the best among your audiences. The platform lets you set campaign goals with your account and track them for their duration. Here is a sample ActiveCampaign custom reports page.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. With the stage set, here are five steps to performing a YouTube channel audit: Complete and update your profile. Complete and update your profile. Profile picture. YouTube isn’t just surviving—it’s thriving.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. Twitter Analytics.

Social Media 99

Social Media Media Jigsaw Marketing Analytics Tools 99

Sprout Social

NOVEMBER 26, 2018

It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.

Social Media 105

Social Media Social Marketing Media Business 105

Convince & Convert

JANUARY 2, 2014

So here are our best and most practical ways to see a big impact from your actions on social media: 1. Share Images on Twitter: Increase Retweets by 150%. We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Facebook 98

Facebook Marketing & Strategy Social Networks Best Practices 98

Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. In the image above, we can see how effective curated content can be in terms of driving traffic to your social media profiles.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. However, before we learn about how to create an effective email marketing strategy in tandem with your social media efforts, let’s see why to do it in the first place. . . Present new platforms for interactions.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. This isn’t an easily quantifiable metric, which makes tracking and reporting difficult. Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Increase Social Engagement.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Hubspot

MARCH 30, 2017

I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Twitter2017 — jack (@jack).

Twitter 28

Twitter Peer-to-peer Transparency CAN-SPAM 28

Metadata

JULY 21, 2022

In short, paid social lets you deliver your ads to users who are most likely to click on them. 2) They break through social media algorithms and guarantee reach. With organic social algorithms, you never know which ads will reach potential customers and which ones will get buried. 3) The data they provide is gold.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. billion monthly active users , Facebook is king of social media. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What is online social listening?

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Add Your Other Social Networks.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Sprout Social

JANUARY 2, 2019

Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Increase brand awareness. Web traffic metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Atomic Reach

NOVEMBER 5, 2018

However, most of them serve our clients. One of the most frequent reasons is when a prospect opens your email several times and never answers back (a good CRM like HubSpot can help you track this activity). If you organize large email send-outs , you customize, but you don’t have the opportunity to personalize.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Referral Rock

NOVEMBER 14, 2019

As you can see, putting in the resources to build your local SEO profile bolsters your chances of appearing in Google Maps Pack. And, showing up there means one thing: more customers for your business! . This way, customers can easily reach out to those places. Start with social media networks. Invest in PPC.

Lead Generation 63

Lead Generation Paid Content Lead Ranking Lead Scoring 63

Sprout Social

MAY 16, 2016

Don’t write off Facebook, but instead, use it in a way that will benefit you and your customers. Use an Eye-Catching Event Photo. That means your photos should be eye-catching and relevant. Twitter isn’t the only social network that lets you pin content to your feed. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Sprout Social

SEPTEMBER 24, 2018

Now, the ‘gram team is kicking things up a notch with the arrival of “Instagram TV,” a long-form video app accessible inside your Instagram profile. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Instagram is now the third largest social network.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Hubspot

JUNE 30, 2013

There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Download the ebook today!

Twitter 28

Twitter Paid Search Agency eCommerce Planning 28

SmartBug Media

MARCH 19, 2020

Use a High-Quality, Eye-Catching Thumbnail. Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Like Vimeo, YouTube/Google keeps track of its top-performing video content. Video Brewery. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

DECEMBER 5, 2016

Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy. As your company and social following starts to grow, you spend more time responding to Tweets and juggling multiple profiles. Choose the Right Social Media Content Management Tools. Google Analytics.

Social Media 90

Social Media Work Management Marketing Management Planning 90

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. That’s why we’re here to help you. Manage Your Favorite Filters.

Features 93

Features Brand Identity Branding Tagging 93

Hubspot

SEPTEMBER 25, 2019

While this type of response might be acceptable on platforms like Facebook or Twitter, Redditors have no time for comments that offer them no value. So, why is it that companies have a much easier time promoting themselves on other social networks? However, almost all of this content is usually created by fans or customers.

Paid Content 78

Paid Content Brand Identity Branding Planning 78

Optinmonster

NOVEMBER 18, 2019

It integrates well with almost all social networks and has a well-designed API integration and smart caching. This means fast load times on any page with social streams embedded. Allows lots of customization options on design and behavior. Provides dedicated customer support. Flow-Flow (Freemium).

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152