Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Why should clients turn to you?

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Care for customers anywhere.

Marketing Management 134

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 134

ClickDimensions

MARCH 2, 2022

Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. Employee advocacy helps streamline this process and makes social selling effortless for your sales team.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. It does NOT mean cookie-cutter buyer persona profiling. ?It What is a buyer persona?

Buyer Personas 138

Buyer Personas Social Media Media Ideal Customer Profiles 138

TrustRadius Marketing

MARCH 2, 2022

You can also respond to all of your messages and comments on all your social media sites in one place. Responding to messages is key for building those personal relationships your customers want. 79% of social media consumers expect businesses to respond to their questions in 24 hours. Click here to read Hootsuite reviews.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Product launch checklist Social media is the new mall.

Social Media 102

Social Media Template Work Management Marketing Management 102

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. With the stage set, here are five steps to performing a YouTube channel audit: Complete and update your profile. Complete and update your profile. Profile picture. YouTube isn’t just surviving—it’s thriving.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

Sprout Social

MARCH 11, 2020

Likewise, digging into your top-performing posts makes you more accountable to your clients and colleagues. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses. Impressions and reach. Link Clicks. New followers.

Social Media 122

Social Media Media Eye-Tracking Impressions 122

Hubspot

MARCH 3, 2020

When monitoring performance using HubSpot, you'll have insights on your customers through their entire journey, as well as which marketing messages perform the best among your audiences. The platform lets you set campaign goals with your account and track them for their duration. Here is a sample ActiveCampaign custom reports page.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Sprout Social

NOVEMBER 26, 2018

It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.

Social Media 104

Social Media Social Marketing Media Business 104

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. This isn’t an easily quantifiable metric, which makes tracking and reporting difficult. Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles.

Social Media 96

Social Media Media Jigsaw Marketing Analytics Tools 96

Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. In the image above, we can see how effective curated content can be in terms of driving traffic to your social media profiles.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Why would you want to actually invest the time in creating a profile and content for the platform?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Televerde

JUNE 22, 2021

Automating your social media ensures you are posting the right content at the right time to reach your audience. An automated system can recommend social media topics, so you spend more time focused on your customers. Here are 5 popular tools for social media automation. For Instagram, Tailwind works in a similar way.

Social Media 64

Social Media Automation Tools Personalization 64

Sprout Social

FEBRUARY 2, 2023

@figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. figopet Links to all products can be found on our blog!

Social Media 106

Social Media Media Business Viral Marketing 106

Hubspot

FEBRUARY 13, 2020

Lastly, an ongoing goal might be dedicating a specific number of hours to client outreach each week. Keep careful track of them to have a better understanding of what you’re doing well, and what you could be doing better. Additionally, consider building infrastructure that helps you manage your sales, marketing, and customer service.

Business 99

Business Buyer Personas Ideal Customer Profiles Work Management 99

Scoop.it

SEPTEMBER 7, 2021

Social media platforms are a way to reach out to and connect with prospective clients directly and in a more personal setting. It also results in building more social exposure since you’re now curating content on multiple platforms simultaneously. . Build a social community for VIP email subscribers.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Hubspot

APRIL 2, 2019

Once you've logged into your Twitter account, click your profile picture in the top right corner. At the top, you’ll see your analytics broken down into Home, Tweets, Audience, Events, Videos, and Conversion Tracking. Here, you’ll find your engagement rate, profile clicks, URL clicks, follows, and more. Sort Out the Details.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content. A/B Test on Social Networks. Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sprout Social

NOVEMBER 21, 2019

This is all despite the fact that we have greater access to customer data than ever before. Conducting research not only helps you better understand how to sell to customers but also stand out from your competition. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Sounds pretty “social” to us!

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

Oktopost

OCTOBER 10, 2022

Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers. Engagement: The amount of people who engage with your brand across social networks.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Increase Social Engagement.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Add Your Other Social Networks.

Facebook 85

Facebook Work Management Ad Frequency Marketing Management 85

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers. Key Features: Real-time event tracking.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Atomic Reach

NOVEMBER 5, 2018

However, most of them serve our clients. One of the most frequent reasons is when a prospect opens your email several times and never answers back (a good CRM like HubSpot can help you track this activity). If you organize large email send-outs , you customize, but you don’t have the opportunity to personalize.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Sprout Social

JANUARY 2, 2019

Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Increase brand awareness. Web traffic metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111