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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition.

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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition.

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It’s time to improve your aim

Rev

If they do close, they’re less likely to renew or become your best customers. Most companies don’t actually know what their real ideal customer looks like. Their ICP is incomplete. After all, your aim—the percent of accounts in your pipeline that match your ICP—matters, and it should be a key metric you track.

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8 Tips for Success with Sales Outreach

Oktopost

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process.

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9 steps to craft your perfect go-to-market strategy

Rev

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. It optimizes the way your business stands out from the competition, reaches more customers and increases revenue. What is a go-to market strategy? Why do you need a go-to-market strategy?

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Social Selling Benefits: 7 Reasons You Should Be Doing It

Oktopost

Social selling is a sales technique focused on cultivating relationships with potential customers and nurturing a sales pipeline through personal social networks. Social selling is key to staying competitive Engaging with these potential customers online not only cultivates brand awareness but also fuels your sales pipeline.