Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Have a clear direction.

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Planning Tips Top of Funnel Work Management 266

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’

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Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand.

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Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. He also co-hosts the Experience This!

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Onalytica B2B

MARCH 16, 2018

With a young baby at the time (and my old employer not allowing me to go part time) I decided I was going to try to work for myself and started out as a VA. I started using it a lot, experimenting with it and saw fast results. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

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Onalytica B2B

MAY 16, 2018

Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. So that’s what I would call the basic customer service and customer experience.

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Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MARCH 22, 2017

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them.

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Planning API Advertising Agencies CTR 177

Onalytica B2B

OCTOBER 11, 2017

As ever, B2C and B2B largely differ here; 31% of B2C marketers are experimenting and 48% are running on-going programs- perhaps 2025 is playing it safe. Compare this to B2B, and 49% are still experimenting, while only 11% are running on-going programs. Are we reinventing the wheel? They understand that people are influenced by people.

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Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

OCTOBER 26, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. EXPERIMENT, LEARN & IMPROVE – Find your sweet spot! Think hybrid second.

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Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. all require clean/standard data to work effectively. Key Topics: Martech, Marketing Operations. I open to anything.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

SEPTEMBER 22, 2017

Mark Schaefer – Mark is not afraid to tell you what works or what doesn’t work even if it embarrasses him. Always experimenting and always improving. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU?

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Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on. Users and customers writing content. Integrated-Influencer-Content.

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Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

APRIL 3, 2018

Would you want to work with this influencer because of their creativity, knowledge and expertise, or simply to access their audience? Do you want the influencer to work for you or with you? What can you offer this influencer in exchange for working with you? What kind of content do they tend to post?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

JULY 26, 2018

How can you make this work for you? Work closely with your regulatory team to define exclusion criteria to assist in the identification, vetting and selection process. Once you have identified and mapped your influencers, you then need to consider HOW you are going to work with them. How can these people push your message?

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Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 20, 2017

Regardless of whether they’re buying for work or pleasure, customers are turning to social channels to aid in their decision process; they seek comfort in hearing the genuine opinions and real life experiences from real people. Appreciate that it will come more naturally to some.

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WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MARCH 17, 2017

Do your research and make it your aim to really understand how this is going to work. #4 Ask colleagues with experience of presenting to senior management, or better yet the same senior managers, to shed light on their experiences; what went well for them and what could have gone better. 5 Utilise other teams’ expertise.

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Work Management Marketing Management Planning Tips 235

Onalytica B2B

JULY 19, 2018

Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?.

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Marketing AI Digital Transformation Enterprise Management Analytics 125

Onalytica B2B

JULY 17, 2018

I have a large international experience and my background is very diversified. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? In his free time he loves meeting new people, traveling, discovering new culture and hanging out with friends.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. All of those early experiences have been hugely valuable lessons for me to be a better B2B marketer today. I always enjoy doing webinars and podcasts.

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Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

SEPTEMBER 15, 2017

Brian Solis – Customer Experience Marketing. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU? Joe Pulizzi. Ann Handley. Arnie Kuenn. Pam Didner. OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU ?

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Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

NOVEMBER 22, 2017

Instead, focus on 1-2 leaders that are interesting and willing to experiment. Little wins will show it’s working. The more active they become, the quicker they’ll experience social success e.g. their network interacting with them. The same process doesn’t work for all. Tip #1 – Pick The Right Executive.

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Social Media Tips Peer-to-peer Media 84

Onalytica B2B

NOVEMBER 15, 2018

This will not work. In the same way that brands working directly with influencers can help to increase brand awareness and amplify branded content, connecting your employees (internal influencers) with influencers (external influencers) can help them build their own networks, amplify their content and establish their professional brand.

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Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MAY 12, 2016

Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.”

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Onalytica B2B

OCTOBER 30, 2018

Even if we are using professional writers, we want them to go to actual experts, people who are working with business owners day-in and day-out. The only way to get that content and not have that same content that has been published out there, is to work with real experts. DOES IT MATTER THAT THE INFLUENCERS FIT YOUR TARGET AUDIENCE?

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SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 6, 2017

In this case, we had a “money (almost) can’t buy” experience which attracted the likes of many high-reach European influencers and contributed to the delivery of an extremely successful campaign. This is a prime example of using existing resources and cleverly turning it into added value.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Business outcomes for B2C are also around driving brand awareness and consideration, as well as shaping brand perception as a great, ethical brand to work for and buy from.

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Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 11, 2017

From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. It’s time to approach targeted influencers with a proposal, nurture the relationship, and get them set-up to work with your brand. Measure what works and what doesn’t.

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Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MAY 25, 2018

Carme Artigas has more than 20 years of experience in first line management. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

JULY 19, 2018

Brands work with influencers because they want results and action. As you can see in the above pie chart, the most affected industry has been the tech industry, with 25% of the affected influencers working in tech. We’ve somehow concluded that high reach = high influence.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MAY 25, 2018

Carme Artigas has more than 20 years of experience in first line management. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. That was such a tremendous learning experience!

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Onalytica B2B

JANUARY 18, 2017

Technologists are incorporating more “marketing” thinking into their work through growth hacking and user-centered design. Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. It’s not just a C-suite issue, either.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 26, 2016

Teachers are integrating scannable technology like QR codes and augmented reality into their instruction to provide meaningful, engaging learning experiences. FormativeTech lets teachers easily embed learning experiences to better understand student needs.” ” Vicki A. Davis – Founder of Cool Cat Teacher.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

APRIL 18, 2016

Our industry needs to work very closely together – and here I mean fintech participants, governments and regulators – to succeed in providing customers with a better banking experience. In my view, the greatest achievement of fintech will be the extent to which we can help these people.

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Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

DECEMBER 2, 2015

“Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. Less time is focused on the actual customer experience. (How

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Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

FEBRUARY 13, 2018

Key Topics: Sales, Marketing, Customer Experience. It is enabling and empowering brands to do amazing things for and with its customers especially around improving customer experience. The 21st Century customer demands a 21st Century (connected) experience. Location: Los Angeles, California.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

JANUARY 5, 2018

Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. I actually started in college getting some part-time work with small companies with very small budgets, doing up-work.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138