Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. It is a challenge. What gives?

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SnapApp

SEPTEMBER 30, 2015

Here are 10 examples of brand quizzes that help users learn something new about themselves. As this awesome example illustrates, any topic can be transformed into an impactful quiz. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing.

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

For example, in the manufacturing industry, engineers are often a target persona. Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Here are examples of just four proven emails that make your customer feel appreciated and top-of-mind. You can find a lot of examples of great newsletters online.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Adobe Experience Cloud Blog

JULY 14, 2017

If you’re writing marketing copy, for example, you’ll start to notice patterns in terms and styles used. For example, blog articles tend to be informative, but written conversationally. The post 4 Ways to Look Like a Writer When You’re Really Not appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

MAY 30, 2017

For example, tracking leads, cost per lead, and closed deals will help you identify the program’s true ROI. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. If your company develops EHR software, for example, data-driven insights into your audience are one Google search away. Search “EHR” and look at the answers Google’s AI is providing. Is it a definition?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

The Point

NOVEMBER 16, 2011

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Why then are so many companies failing miserably to generate measurable leads from social media? Calls to action need to appear in content.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. In fact, according to Marketo , 25 percent of all leads will never buy your product or service. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Lack of segmentation. Not setting up data management to empower effective reporting.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. For example, data backup and disaster recovery firm Unitrends created a “ What Kind of BDR Superhero Are You? Here are 4 examples of B2B assessments you could build today. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

FEBRUARY 27, 2012

The loophole in this design arises when “active” prospects, those who regularly visit a Website or respond to nurturing campaigns, for example, build up lead scores well out of proportion to their actual level of interest or stage in the selling cycle. . * assign negative scores for undesired behavior or demographics, or inactivity (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Adobe Experience Cloud Blog

AUGUST 22, 2018

Let’s look at Tableau’s search and display ads as an example. Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

PPC 107

PPC Advertisements Advertising Campaigns 107

Lake One

NOVEMBER 19, 2020

So if you’re starting a blog, for example, you need to create a content strategy. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Keyword being consistent.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. If you are trying to make significant changes, conduct a bold test—for example, only send text-based emails. Take time to create messaging that makes sense for its intended audience. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

The Point

MAY 8, 2012

At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader. A white paper about a highly technical, complex solution, for example, requires no more copy than a paper about something much more basic.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Ambal's Amusings

NOVEMBER 12, 2010

Share one example of ROI tool/strategy that has worked either for you or your client." Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The ROI Guy

AUGUST 24, 2018

Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. Checkout over 30 different interactive marketing tool live examples for some of the leading B2B brands, each of which leverages this integration: [link].

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. White paper downloads.

Social Media 100

Social Media Media Case Study Case Studies 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. For example, in status quo a potential prospect has zero motivation to self-identify. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use. Of course not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

FEBRUARY 18, 2010

For example, some companies think they have to be on Twitter. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Prioritize and add each one as you have resources.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Businesses, for example, can gain the most incredibly subtle, granular insights into their customers, to guide carefully crafted, personalized campaigns of the sort we scarcely could have imagined a decade or two ago. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The best example I’ve seen documented recently is from Junta42. Because unfortunately for humanity this is an incredible example of an effective viral campaign.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Leadspace

JANUARY 17, 2017

For example, people who read this article are expressing some level of interest in the topic of “Intent Data”. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

The Point

SEPTEMBER 19, 2012

For example, a company could choose to trigger follow up calls to only those trial users who haven’t purchased yet but who opened at least one follow-up e-mail, or visited a key Web page, or indicated a company size of more than 100 employees, or whatever other criteria makes them worthy of additional effort.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100