Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Content 48

Full Circle Insights

SEPTEMBER 12, 2022

For example, all accounts on your list may be companies that are larger than 500 employees, use particular software, and have a sales team that’s greater than 20 people. You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ViewPoint

MAY 30, 2012

Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. For this example, let’s use 25K leads in your database. The Missing Piece of Your 2015 Marketing Budget.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. By integrating blogs with other marketing efforts (i.e.,

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. To encourage Marketo employees to become content creators we developed a “ Blogging 101” slide presentation. Visualize Your Keywords. Stay tuned for part 2 with 5 more fantastic tactics coming next week.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging Email Marketing from Marketo. Email Marketing'

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. One examples of this is “If a = b, then b = a.”

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. This didn’t surprise us – thanks to increasingly sophisticated marketing solutions, email has become the go-to channel for marketers, simple to both execute and scale.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

MAY 7, 2010

Learn more: Content Marketing University Resource Center. SEO and Social Media go hand in hand. . We’re also making sure everyone who blogs or participates in social media at Marketo has this list so they can do the same. . Learn more: Lee Odden’s Social media and SEO.

B2B Marketing 48

B2B Marketing B2B Landing Pages Marketo 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Process based infographics are meant to make learning how to do something simpler through the inclusion of examples, lists, and images.

Trends 48

Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google, newsletter), campaign medium (i.e.,

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

JANUARY 27, 2010

However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? Make valuable content freely available on your site and over social media. How have you incorporating seed nurturing into your marketing mix?

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Below is an example of a press release. Think again. Press releases.

SEO 48

SEO Best Practices Press Distribution 48

Adobe Experience Cloud Blog

JUNE 27, 2011

If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. You can make a big difference in your future online marketing mix simply by gaining a deep understanding of how referring website traffic behaves on your website. Don’t stop with the obvious channels, either.

Analytics 48

Analytics Marketing Analytics Tools Keywords Traffic 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Play the Long Game.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure.

Social Media 130

Social Media Sales Management Top of Funnel Media 130

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Event Marketing'

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great!

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. We’ve done some recent research that suggests TV’s share of the marketing mix should remain north of 40%. Aditya Joshi : Digital will capture a bigger share of the marketing mix.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures. Social Media Builds Trust.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. A powerful story: Simple, but not simplistic - grow - Practical Marketing Solutions , April 15, 2010 If I asked you to create a compelling three-minute video with only written words, could you do it?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and your company blog. Share in the comments below!

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Televerde

AUGUST 1, 2019

The best explanation that I’ve heard likens demand generation to a marketing umbrella , where tactics converge to reach the right people, at the right time, with the right message. . An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. It’s especially important for brands that want to establish a market presence or enter an entirely new segment of the market.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. Below are some common roles associated with content marketing teams: Content Strategy. Your social media listener will be able to tell you.

Process 48

Process Allocation Thought Leadership Content 48

Adobe Experience Cloud Blog

APRIL 22, 2016

And yet, many marketers still struggle to quantify and measure its ROI. There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos. Content designed to “delight” customers is an important component of your marketing mix.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Onalytica B2B

JULY 16, 2018

Tim Williams – How to Integrate Influencer Marketing into your Marketing Mix – Business Case, Engagement Models and Measuring Success. Such as Health Care consultants, FinTech keynote speakers, Politicians or Developers for example. For example early access to content, products, industry research etc.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

JANUARY 29, 2016

Maybe you do make the best, most user-friendly, and powerful software in the market, but if no one ever hears that story, you will not succeed in the long run. Take for example the Ask GaryVee show , a regular Q&A show on YouTube and Facebook where Gary answers questions about business (marketing/social/sales) from his audience.

Youtube 48

Youtube Advertising Agencies Paid Search Agency Thought Leadership 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

SnapApp

JANUARY 11, 2018

Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media. How can companies change from impersonal, ineffective marketing and start engaging customers in a way that promotes loyalty and repeat business?

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Adobe Experience Cloud Blog

AUGUST 4, 2016

Curating relevant collections adds additional assets to your content mix such as videos, podcasts, cheatsheets, worksheets, and infographics. For example, we’ve seen that infographics work well on Facebook, where they are a great prompt for comments. Being Budget and/or Resource Constrained.

Curation 48

Curation Budget Programs Allocation Content Marketing 48

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48