KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. What works for one company might not work for another and if we are being honest, what worked for one company last year might not be what works for that same company this year. The thing is, all marketing isn’t created equal. Or is there?

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 30, 2021

They’re all important enough to make your short-list of lead generation metrics. B2B marketers were asked what the most effective metrics used to measure lead generation quality were, and they listed them accordingly: So as you look over which B2B lead generation metrics you’re tracking, think about lead quality.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MAY 13, 2020

The image below is an example of a featured snippet: What are Google Featured Snippets? Google says “featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first.” Industry research shows that about 9% of clicks go to featured snippets when there is a listing present.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JUNE 25, 2020

Screenshot Example of Branded Keyword Performance. Examples include: How much influence do branded keywords have on organic search traffic overall? Screenshot Example of Comparable Non-Branded Keyword Performance. Screenshot Example of Keyword Theme Visibility. Examples of Key Phrase Opportunities within a Keyword Theme.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

DECEMBER 20, 2022

For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Metrics are now named with the same convention across the board, for example, “first_visit”. Google has put together a list of recommended events for GA4. Takeaway #2: Audit Existing Conversions.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. In the example below, New York state looks like it’s a rich opportunity to target. The Google Search Terms Report.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

OCTOBER 21, 2020

Are you talking to a list of target companies who have never heard from you before? For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? Are you retargeting audience members you’ve already targeted in a traffic campaign? Be Intentional with LinkedIn Ad Creative.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. Customer / Prospect Prioritization. Influencer Marketing.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

FEBRUARY 15, 2018

While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message. While it does require a human to actually send the emails (if they haven’t put you on a mailing list without your permission to further automate it), the text itself is very automated.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

AUGUST 21, 2018

For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MAY 3, 2018

This list is structured to work progressively down the left-hand navigation within Google Analytics. For example, marketers can determine if they are achieving geographic coverage for primary and expanding markets. The above list of reports provides day-in and day-out value for B2B marketing measurement. Follow along!

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Examples include: How much influence do branded keywords have on organic search traffic overall? Examples of Key Phrases within one Keyword Theme. Screenshot of Branded Keyword Performance.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. For example, let’s say your company sells large copy machines.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). This is also the case with the other platforms listed here.). Citysearch. Best of the Web. YellowPages. Trust Radius.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL. Ad Engagements.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JANUARY 9, 2018

For example, if you manage the website, guidelines are likely unnecessary but if you have an outside web development team, it’s important for them to know the types of changes that can impact SEO and how they can help. As noted above, this isn’t an end all be all list. No one likes extra work and no one likes to be told what to do.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Examples include: How much influence do branded keywords have on organic search traffic overall? Examples of Key Phrases within one Keyword Theme. Screenshot of Branded Keyword Performance.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

AUGUST 7, 2018

A couple of those tests worked. Maybe not everything you tried worked, but some of it did. But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. Minimalism works well for conversion rate optimization. Your boss is happy.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. ”, best practice pages, definitions, or lists of examples? customer experience solutions.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Exclusive content is a great way to grow your email list, as you are offering something immediate that the user can receive instantly. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

NOVEMBER 16, 2017

With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more. Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. The same type of stress can happen if content strategies aren’t ready for the year ahead.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

FEBRUARY 19, 2019

This can help for several reasons but I think the perfect example is what happened to me just yesterday. Take for example Client C. For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps. Starting Your Routine .

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

APRIL 26, 2018

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. The more effort we take to customize our proposal to a potential client’s brand and goals, the better and more informative our statement of work tends to be. In many cases this may make sense. Final Thoughts.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. While this is an extreme example, it explains why high-quality content is not necessarily what we want. And just throwing random acts of content at people… probably isn’t working.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

JULY 24, 2018

Of course, so long as the rest of the campaign works, we can get away with default forms. For starters, you need to be prepared for the fact that most of your A/B tests won’t work. The benefits of this work are worth it. Do two-step opt-in forms work? Interactive tools often work best if they have an ungated part, too.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

DECEMBER 19, 2017

Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. How we assisted our clients : We work with our clients in a number of different ways, ranging from content consultation (optimization of posts, topic development, etc.)

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. 26 Examples of B2B Callouts for Products.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

SEPTEMBER 27, 2018

One of my favorite ways to do this is by creating public lists on Twitter. For example, a list like Top Influencers in Digital Marketing can serve as another way to grab their attention, while making it easy to monitor activity for potential engagement. Notify your email list & encourage shares.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

DECEMBER 2, 2020

This is definitely something to put on your (or someone on your team’s) monthly do to list. So with even two months of careful work using your invitation credits, an organizations’ content and company could gain a lot of visibility. You’ll see a screen like the one used for the “marketingwriter” URL example shown above.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Quora also prefers users to be extremely transparent about who they are, past experiences, and who they’ve worked for.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Chances are, both SEO and social media teams are aware of how to set up a private list and use TweetDeck.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

MARCH 22, 2018

If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. Identify the Best Keywords for Niche Markets. Final Thoughts.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JULY 10, 2018

If we want to grow up, if we want to be seen as invaluable, as a core part of the strategy, or even to get paid more, our work has to be tied to results. As content marketers, it’s time to admit to ourselves that we have some work to do and in order to take it to the next level, we need to focus on these three things. Integration.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

JUNE 27, 2017

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. Why it Works: Innovation.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Drip campaigns are targeted, scheduled email campaigns that go out to your list over time. Drip Campaigns. Regular Newsletters.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212