The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Attendify

MARCH 9, 2020

So even prior to the public health crisis caused by the Coronavirus (COVID-19), virtual events had already taken their place as powerful tools for meeting and event planners. One common question: Can virtual events live up to live events’ ability to foster invaluable face-to-face interactions and peer networking opportunities?

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. You HAVE to be on Twitter. If your target audience spends their day on Twitter, then that’s where you should be engaging with them.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This is not a post on the basics of Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Attendify

SEPTEMBER 28, 2019

But if your speaker selection is off, your event has a big problem. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. What we mean by “event data”.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. — Sprout Social (@SproutSocial) July 4, 2022. How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Keywords 98

Keywords Template Analysis Barriers 98

Outbound Engine

APRIL 28, 2020

You have to determine which content is appropriate for your audience, brand, and chosen social networks. Here are our four tips to help you choose the best content to share on social media. Social media is all about starting a conversation. Want to improve your strategy? Understand Your Audience. Start Sharing.

Social Media 124

Social Media Media Tips Best Practices 124

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Before an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Facebook 75

Facebook Branding Brand Identity Urgency Marketing 75

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Learn More: 7 Tips for Higher Conversions From a Real Estate Website. You need to identify the right social network based on your audience demographics.

Social Media 110

Social Media Social Marketing Practices Media 110

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Work Management 111

Work Management Marketing AI Branding Brand Identity 111

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Attending an event with a hashtag?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

KoMarketing Associates

JANUARY 26, 2016

Social media isn’t something you just do. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Each social network is different and not every post you write can be conveyed appropriately when shared. They can also help inform your social content strategy. Leverage Video.

Social Media 96

Social Media Media B2B Tips 96

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Because just as social media has evolved in recent years, so has the sales profession itself.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Online Marketing Institute

AUGUST 7, 2018

Don’t limit yourself to the top five social networks either. Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google. You’d be surprised by how many different networks there are to leverage. Try our classes for free.

Social Media 52

Social Media Work Management Marketing Management Class 52

Webbiquity

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. How do you use social media to boost your brand’s value? Connect with Shane on Twitter or LinkedIn.

Marketing AI 232

Marketing AI Branding Brand Identity Advertising Agencies 232

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Some visit Quora to get perspectives on how to tackle certain business challenges or go to Meetup.com to find in-person events where they can gain a broader view of the industry.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Outbound Engine

JANUARY 13, 2020

Here are a few examples of wellness topics you might post about on your social networks: Over time, if you’re sharing the right information , your clients are going to enjoy seeing your content and will be more likely to recall your business when they need you. Come up with topics by thinking about your business.

Social Networks 99

Social Networks Marketing & Strategy Network Marketing Newsletter 99

Atomic Reach

NOVEMBER 5, 2018

Then check out the person’s LinkedIn profile (Experience, Articles, Activities, Connections) and Twitter. Finally, Google them (they might be featured in an article and simply haven’t mentioned it on their social networks.). A quick search in Google led me to Eric’s profile on HubSpot’s Service Blog.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. 2) Executives get real on LinkedIn. The customer will be the center of every decision.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Content Standard

OCTOBER 22, 2014

Marketers trying to tap into a major event, take note: You have hours, not days, to take advantage of peak consumer engagement. Interestingly, different types of events play out differently depending on the social network, with entertainment events being most heavily socialized on Facebook and sporting-event shares skewing toward Twitter.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Smashmouth Marketing

FEBRUARY 22, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Entice visitors [link] On to events. In the case of the Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. billion monthly active users , Facebook is king of social media. Best Time to Post on Twitter. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. So much of social media and journalism boils down to looking the part.

Social Media 120

Social Media Effectiveness Media Ethics 120

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Webbiquity

FEBRUARY 23, 2010

If those 58 tips in the post above weren’t enough for you, Kim Roach provides more than a hundred more suggestions for improving your blog, broken into categories like must-have plugins for WordPress, ways to monetize a blog, and writing tips. 9 Useful Twitter Retweet Button Scripts For Blogs by Cheth Studios.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Convince & Convert

APRIL 25, 2014

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

Communities 134

Communities Skype Social Media Social Networks 134

Stevens & Tate

AUGUST 10, 2020

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. Mobile Ad Spending Update.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Additionally, if you are planning on attending a conference or tradeshow, do a little research to find relevant Groups that are tied to the event and join the Group to network with other attendees and let them know you’re going.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61