KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JANUARY 7, 2020

Campaigns – advertising for any campaigns that we might be running in the market such as events. We, of course, use Bizible for multi-touch attribution tracking and optimization, including for all of our ABM efforts. In addition to LinkedIn, we also use Demandbase for display advertising. Bringing it all together.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Adobe Experience Cloud Blog

MAY 19, 2014

Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. If you missed the Road to Success Virtual Event, or you need a refresher course, never fear! Read on for a recap of the amazing event, and free links to the recorded presentations. Conversations Not Campaigns.

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Adobe Experience Cloud Blog

JULY 21, 2017

B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. To be successful, you’ll want to assemble a focused team to manage your different channels and campaigns. #1: Software: Marketo. Trigger Events: Funding. 1: VP of Sales. 2: Account Sales Executive.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. As someone who recently switched from an events-specific role to a broad-based demand generation role, I know this firsthand. If you neglect this, your pipeline goals may suffer. Speaking of pipeline….

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 27, 2017

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 22, 2016

We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. A common way to gauge PPC attribution is through a last click or direct conversion model, which gives you an indication of which channels your visitors came from for that last event.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

FEBRUARY 3, 2016

Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified. you can listen for that event or a set of events (i.e.

Buyer's Journey 48

Buyer's Journey Automation Multi-Channel Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. On top of that, you can’t make an educated decision about whether to continue investing in that channel or increasing the budget. ROI measures.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! The CMO panel featuring: Sanjay Dholakia: CMO of Marketo.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Sponsor: Marketo. Cost: TBA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

AUGUST 13, 2015

Crazy thought, right?!) How should you score a lead from a particular marketing channel? Intelligent multi-channel marketing is becoming the norm. In multi-channel marketing, the whole is usually greater than the sum of its parts. Which content (blogs, ebooks, etc) should you send to a certain type of lead?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

OCTOBER 31, 2017

However, there have been ways we’ve been able to increase organic engagement, namely Livestream, events, and funny or motivational videos, which do not directly make Facebook money. All of our social media channels have different audiences, so it’s crucial that we format our messaging with them in mind. Understand Your Audience.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. E verywhere They Are: You must move seamlessly between online and offline channels, desktop, mobile, and social. What an awesome event!

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. In fact, online interest in the tournament extends far beyond the event itself. What is March Madness?

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

JULY 28, 2015

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Measuring marketing impact starts with capturing all those interactions—or multi-touches—across people and accounts. So how do you do it? Tracking the movement is key.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

OCTOBER 20, 2015

Planning well in advance allows you to put extra time and thought into how you are going to launch an effective holiday campaign. You can offer a contest, discount, tickets to an exclusive event, charity matching, limited-time offer, etc. Multi-Channel Plan. Start Early. Personalization. Reward Loyal Customers.

Thought Leadership 48

Thought Leadership Multi-Channel Marketo Television marketing 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. In short, the events had a bit of everything so we wanted to recap the bigger themes from our European “Innovation in the Nation” events: 1. Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Adobe Experience Cloud Blog

MAY 29, 2014

Take a look at the following report: Each color on the chart represents a different marketing channel—purple is email , green is paid search , red is organic search and blue is webinar events. But how much of an investment are they making to drive traffic to their site using these channels? Now look at the webinar channel.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Report Automation 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Here’s your pre-event planning checklist: What time will the sun set?

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Let’s take a moment to review some of our favorite sessions, events, and ideas from the first two days of Summit: MONDAY: Yes, We DID Wake Up at 5am. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing. 3) Place lots of small wagers.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Valasys

AUGUST 19, 2019

There needs to a clear bifurcation between promotional content & thought leadership (understanding the pain points of your ideal customers & guiding them through solutions using an effective content strategy. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. As multi-touch attribution has demonstrated over and over again, many successful conversions occur on the fourth, fifth, or even sixth touch with a prospect. Lead Nurturing'

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 26, 2013

As a result, it is important that Cloud marketers work to determine new ways to reach their customers, both in-application and through other (potentially even non-traditional) channels. upcoming customer events, user groups, training) and via email/mobile offers and communication to users that are timely and relevant.

Paid Search Agency 48

Paid Search Agency Software Creativity Companies 48

Adobe Experience Cloud Blog

APRIL 15, 2014

Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level. While I realize this isn’t a big event for most people, anyone with young children understands how rarely we get out of the house. My wife and I went to the movies last week.

Buzz 48

Buzz Multi-Channel Thought Leadership SMS 48

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think multi-platform. Readers consume content in different ways, so don’t limit yourself to your own blog and social media channels. If you have a high concentration of readers in one geographic area, host an in-person event so you can engage with readers (and they can engage with each other) offline. Content Marketing'

Curation 48

Curation Webinar Metrics Content Opinions 48

OutboundView

FEBRUARY 28, 2019

It does not require that you spend hundreds of thousands of dollars on expensive events and sponsorships. It does require the implementation of thoughtful content that truly engages your buyer. Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

chiefmartech

APRIL 6, 2016

It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event. It was a whirlwind of a conference — a fully sold-out event with over 2,000 participants — and the energy was spectacular. I am so grateful to have shared this experience with you.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 7, 2020

I spent many years running marketing for Bizible before it was acquired by Marketo. Quality attribution tracks general web activity, form fills, content downloaded, and even offline channels such as events, phone calls, and more throughout the entire funnel. Not just at a person level, but at an account level as well.

Marketing Attribution 167

Marketing Attribution Multi-Touch Attribution Top of Funnel Lead Ranking 167

Adobe Experience Cloud Blog

JANUARY 15, 2021

Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not. We learn how to use marketing channels. Now we could attribute revenue credit to the single campaign which appeared to trigger an important event such as product purchase.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Adobe Experience Cloud Blog

MARCH 20, 2017

While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Are you using triggers to send users specific messages at the cue of an in-app event?

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desperation. Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. Consumers want marketers to stick to just one channel too.

Rules 134

Rules Facebook Multi-Channel Merchandising 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. Measuring ROI Across Channels. Most participants used a mix of digital, events, offline, and sales related channels. Sales Loves Events. Capture All Channels.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134