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Using Digital Channels with Precision: Mastering Multi-Channel ABM

Madison Logic

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place.

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18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

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Auseh Britt on Navigating the Return of Events

Oktopost

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Expertise-based thought leadership (55%).

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Account Based Marketing Examples: Effective ABM Strategies to Target High-value Accounts with Long Sales Cycles

New North

Strategy 2: Multi-Channel Personalized Direct Mail Campaign In the digital age, where inboxes are flooded and online ads often go unnoticed, personalized direct mail has made a surprising comeback, especially in ABM strategies. Share insights, industry trends, or invite them to exclusive events relevant to their role and challenges.

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8 Demand Generation Tactics to Implement in 2024

Oktopost

Partnering with influencers who are industry experts or thought leaders can significantly increase your brand’s reach and credibility, generating demand among their followers. These interactive online events provide a platform for thought leadership, nurturing relationships with potential customers, and showcasing your expertise.