Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Hubspot

APRIL 13, 2021

Many businesses are now rethinking the benefits of a virtual event, especially during the time of social distancing. In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. Webinar Stats To Know. General Webinar Stats. LinkedIn ).

Webinar Metrics 92

Webinar Metrics Stats Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Let’s paint the landscape of the industry before diving into the statistics. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Public Relations 104

Public Relations Stats Work Management PR 104

Bannerflow

SEPTEMBER 27, 2021

Download our 2021 Display Advertising report to gain the full picture and discover how your marketing team can get ahead of the competition and boost its display advertising performance. Looking ahead to the next big event. However, not all events have the same overall impact. Download Display Advertising Trends 2021.

Display 98

Display Stats Advertisements Advertising 98

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

JULY 13, 2022

and European markets is a unique challenge for U.S-based based marketers. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. Social media in Europe: Advice from 3 marketers in the region. Managing a social presence across U.S.

Social Media 95

Social Media Stats Webinar Metrics Media 95

Optinmonster

NOVEMBER 27, 2019

Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. eCommerce Statistics. eCommerce vs. Retail Statistics.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Hinge Marketing ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

EveryoneSocial

FEBRUARY 18, 2019

Below is a collection of some of the best social recruiting statistics. Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results. The Social Recruiting Statistics That Matter. This leaves a huge opportunity for your organization to find talent.

Statistics 102

Statistics Paid Search Agency Word of Mouth Stats 102

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. Employer Branding Statistics. Social Media Stats Related to Employer Brand. CareerArc ).

Statistics 89

Statistics Paid Search Agency Companies Brand Identity 89

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig.

Statistics 52

Statistics A/B testing Sample Stats 52

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Content Marketer ). close rate.

SEM 100

SEM Paid Content Stats SEO 100

Hubspot

SEPTEMBER 10, 2020

While those ambitions may have been realized for some, the events of 2020 have presented unique challenges for small business owners. Here are some key statistics to know about the state of entrepreneurship in 2020. Stats About Entrepreneurship. 74% of companies actively invest in social media marketing.

Stats 97

Stats Small Business Marketing Work Management Statistics 97

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Porch Group Media

DECEMBER 20, 2021

V12 recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. Major life events, such as moving, changing jobs, or changing marital status are the top three reasons people switch banks. New Movers’ Financial Trends. moves per year.

Statistics 52

Statistics First-Mover Advantage Service Budget Programs 52

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Marketers who use segmented campaigns note as much as a 760% increase in revenue. >59% of marketers say email is their biggest source of ROI.

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. Make video a core part of your marketing strategy, if you haven’t yet. Video marketing is becoming more important, it seems, every day.

Practices 284

Practices Tips Business Emarketing 284

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 95

Buying Cycle B2B Marketing Demand Generation Agencies Studies 95

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. Market trends predict that these numbers will increase in the future. Here are the stats. Going to bars or public events with curfews in place before midnight we’re out of the question. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Terminus

NOVEMBER 7, 2019

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs. . Deal acceleration is more likely when marketing is engaged throughout the deal lifecycle, including after the SQL is created and the opportunity is open. ABM stats on sales and marketing alignment.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

Delivra

MARCH 21, 2019

Email marketing is about sending the right email for the right occasion. Seasoned email marketers know there are few better opportunities for creative campaigns than holidays. Special days throughout the year bring a lot with them – events, celebrations, decorations, rituals, and even certain values. Patrick’s Day email event.

Creativity 70

Creativity Banners Trigger Marketing Email Marketing 70

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” When used strategically, one research report can fuel an entire year’s worth of marketing campaigns. Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. We’ve searched and served the latest, most useful pieces of insight from the marketing industry this week. 56% miss going to live events. COVID-19’s effect on marketing.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. Market Smarter. Embrace AI.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Hubspot

SEPTEMBER 8, 2011

The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. It's no coincidence that we've described the stats as fascinating. Only 11% of companies use blogging for event marketing. Which stat fascinated you the most?

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Attendify

SEPTEMBER 28, 2019

But if your speaker selection is off, your event has a big problem. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. What we mean by “event data”.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49