Kevin Indig

AUGUST 7, 2023

If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! The first experience yields brand loyalty, the second one a search for alternatives. If we think about trust as a precursor to brand loyalty, credibility is a precursor to trust. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

EveryoneSocial

AUGUST 2, 2022

The difference between brand affinity and brand loyalty. But wait, this feels kind of similar to the term brand loyalty. When people feel connected to your brand and believe in it, it’s much easier to grab their attention, build word of mouth , and create demand for those wanting to use your product or service.

Ad Building 52

Ad Building Branding Brand Identity Word of Mouth 52

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Valasys

JUNE 19, 2020

To sustain your businesses during the current crisis, and beyond on the road to explore new normalcy, you need to focus on building brand equity and customer loyalty. By prioritizing our customers’ needs we invite customer loyalty, retention, and expansion of our existing customers-base.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

DivvyHQ

JUNE 26, 2019

It doesn’t matter how many times people watch their humorous ads on YouTube or share them with their friends. Conformity: If the product’s quality matches what the message promises, you’ll retain your customers and win more through word of mouth. Ogilvy’s principle applies to social media, too.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Single Grain

OCTOBER 12, 2023

Offering a refund in a case like this could have turned a bad experience into a positive one, encouraging customer loyalty and positive reviews. Take the case of a fairly new conference event where attendees have the option of buying a $7,500 VIP ticket or a $1,500 general admission ticket. Consider larger financial commitments, too.

Loyalty 98

Loyalty Cost Branding Brand Identity 98

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Hubspot

DECEMBER 8, 2020

Brand loyalty is being tested. Rather than centering its YouTube page around content that highlights products, sales, and deals, Target features a playlist aimed to help shoppers and communities during COVID-19. How Purchasing Behaviors are Changing in 2020. Looking to learn more about how businesses are evolving in 2020?

Research 101

Research Branding Brand Identity Budget Programs 101

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town. And guess what?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Outgrow

FEBRUARY 12, 2023

For instance, other than asking them to write posts, you can ask them to take over your account, and host giveaways and LIVE sessions on social media platforms like Instagram, YouTube, and Facebook. You can also give them early access to new products or send special event invites. Naturally, they will talk about you in their circle.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

TrustRadius Marketing

NOVEMBER 1, 2018

It is important to note that, recent events and marketing tactics have created a sense of distrust among users. In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. The Natives Are (Still) Social.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

It is important to note that, recent events and marketing tactics have created a sense of distrust among users. In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. The Natives Are (Still) Social.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. But if you want to take a peek at our most recent project, we’re very proud of it.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JULY 24, 2012

Those yearly trips to Vegas are as important as your yearly performance review – and your success and popularity – and discretion – at these (mostly) harmless events very much color your yearly reviews by either enhancing or diminishing them and what management is willing to turn a blind eye to or really obsess about.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Hubspot

JULY 3, 2012

Part of effective word-of-mouth marketing is identifying and engaging with your promoters. 5) Throw an awesome event. We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. Or YouTube. It'll probably work. 12) Yell at them.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

NOVEMBER 27, 2012

Think about it -- if one person is playing a game from Zynga and has 2,000 friends, a healthy portion of those 2,000 friends will learn about the game, and have a pseudo word-of-mouth recommendation for it, too! Webinars, events, and conferences can now be broadcast to a larger audience. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Single Grain

AUGUST 29, 2019

The best marketing strategy in this world is word-of-mouth marketing. How does Amazon generate word-of-mouth referrals from their customers? If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth. 6) Amazon's Loyalty Program Is One of the Best.

SMB 83

SMB Paid Content Marketing & Strategy Marketing Strategy 83

Aberdeen

JULY 11, 2019

For decades, Marketers have been promoting new products, events, etc. This, by definition, requires the service organization to meet and exceed customer needs to earn such positive word-of-mouth. Despite the recent hype, influencer marketing isn’t a new tactic. How Does Influencer Marketing Fit into Customer Service?

Work Management 40

Work Management Marketing Management Word of Mouth Service 40

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Thus, marketers feel happy and inspired to invest again.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

BenchmarkONE

AUGUST 5, 2021

Conversely, video content (depending on length and subject matter) might do better on YouTube or Instagram, in part thanks to a younger audience. . For example, you could turn a blog post on your website into a video, which you can then share on your YouTube channel. This helps you save time and reach a wider demographic.

Top of Funnel 95

Top of Funnel Webinar Metrics Marketing & Strategy Content 95

Valasys

MAY 29, 2020

Using B2B Martech software you can understand your target audience better especially in the absence of meetings and events. This helps in building positive brand equity and retaining customer loyalty. 2 Automating Processes and Optimum utilization of the Marketing Resources.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

EveryoneSocial

JUNE 8, 2021

Responding to a customer promptly, answering their questions, and addressing their concerns on social media doesn’t only help that specific customer — it also helps your business because it drives brand loyalty. Creating social media content related to current events to garner attention for your brand. Brand advocate. 23, Newsjacking.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

NOVEMBER 7, 2016

These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”. That impressive lineup allows SNL to leverage current events (e.g., The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length.

Marketing Budget 78

Marketing Budget Branding Brand Identity Sales Management 78

Hubspot

AUGUST 6, 2018

Once a consumer bonds to your brand, they’re more likely to make repeat purchases with little to no forethought –– which then bridges the gap between trust and loyalty. Word-of-mouth marketing is the most effective way to establish trust and familiarity among customers. Sponsor events. Brand awareness is about impact.

Branding 101

Branding Brand Identity Enterprise Management Lead Ranking 101

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Single Grain

MAY 8, 2023

Select these as appropriate to further refine your targeting: Learn More: Geotargeting: How to Find the Right Customers for Your Brand 13) It’s an Ideal Way to Retain Existing Customers and Establish Loyalty You can run ad campaigns targeting past customers by building an exact audience containing those users.

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

Single Grain

AUGUST 23, 2019

A story is an “account of imaginary or real people and events told for entertainment,” and storytelling is simply the art of sharing a message in the form of a story. Nike has gone a step ahead in storytelling by launching an 8-episode mini web series on YouTube. Get A Free Consultation. What Is Storytelling?

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100