Moz

APRIL 10, 2019

Posted by Dr-Pete On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. Can we isolate deindexing flux? What about dominant intent?

Google 57

Google SERP Long Tail Marketing Domain 57

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). What is local search marketing?

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. Include Long-Tail Keywords when possible. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 22, 2019

When it comes to the debate around using subdomains versus subfolders, even Google doesn’t provide the answer we’re looking for. It’s no secret that having keywords in your URL is a strong relevancy signal for Google’s ranking algrithms. To the search giant, subdomains and subfolders are equal. Keywords in Your URL.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. Furthermore, the keyword planner from Google & the tool from Moz can also be used to conduct the keyword research. Wrapping Things Up.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. How can my company optimize our website to rank higher in SERPs ? What are the most important Google ranking factors ?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Parse.ly

JULY 29, 2021

Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Owned content, like your website copy, podcasts, and events, fuels organic search and SEO. Look for general themes, especially in the long-tail part of the list, that might interest potential leads.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

seo.co

FEBRUARY 22, 2021

How would you feel if you spent a ton of time putting a large event together and no one showed up? This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. You get the idea.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Outbrain

JUNE 16, 2022

When your ad has good CTR, then this shows Google that it is high quality and interesting to audiences, and your Quality Score will improve. For Google ads, the average CTR currently stands at 3.17%. Now for an example – suppose you’re a baker targeting people searching for cupcake catering for events. What’s a “good” CTR?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Valasys

AUGUST 29, 2019

Google states that 72% of the people who own voice-activated speakers use them every day. According to Google, 90% of all the B2B executives research using the mobile devices which means that the brands must focus on creating a seamless mobile experience at every step.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Unbounce

APRIL 10, 2019

Do you really need to highlight your company events on your homepage? Use SEO with your PPC… Are there any long-tail keywords that have been converting visitors organically? With highly competitive keywords, it will take you months and a lot of effort to organically rank for them on the first page of Google SERPs.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Moz

FEBRUARY 20, 2019

From the measurement setup and stack toolbox, we used: Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework. UTM routine for social and email traffic implemented via Google Sheets & UTM.io.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

AUGUST 23, 2012

And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Long-tail keywords typically have less search volume than head terms, but they are also less competitive. hence the benefit of targeting long-tail keywords, instead!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. 20% of Google searches are for local information. 20% of Google searches are for local information. Why Optimize for Local Search?

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. But what if you’re new to Google Ads strategies? How do you know which Google Ads strategy works best? Work With Us Do Google Ads Strategies Still Work?

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 23, 2020

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more. What Is Google Keyword Planner? How to Access Google Keyword Planner.

Keywords 124

Keywords Paid Content Google API 124

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

FEBRUARY 19, 2020

SEO specialists started freaking out a few years ago when Google introduced RankBrain , “a machine learning-based search algorithm that helps Google process search results.” ” Now, only the highest-quality content will get the top ranking in Google's SERPs. .” Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. This step is simple, but it ensures your blog will rank better on Google. You can find out the best time for your company’s blog by looking at your Google Analytics.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Unbounce

MAY 24, 2021

On any given day, Google registers an average of 3.5 Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . You need to mix up your marketing and put that content to work. . billion searches.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

SEO 59

SEO Practices Google Brand Identity 59

Hubspot

DECEMBER 12, 2011

commentary on industry/company topics, descriptions of events, photos, videos, etc.). Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28