Event Event Marketing Lead Management Media 
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.
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Lead Liaison
AUGUST 13, 2019
The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Direct Mail Is Dead!
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
Adobe Experience Cloud Blog
AUGUST 31, 2011
by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.
Content4Demand
FEBRUARY 7, 2020
Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. Other noteworthy sessions throughout the three-day event include: Feb.
markempa
JANUARY 4, 2006
« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it.
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