KoMarketing Associates

AUGUST 4, 2020

The research suggests that B2B marketers have been able to host previously postponed events online. About 63% of respondents said that they have at least one digital alternative in place for postponed events. Approximately 69% also stated that switching from in-person to virtual events has been a top challenge during this time.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. That being said, the data also indicated that companies are doubling down on live events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies.

ROI 124

ROI B2B Marketing Lead Ranking Lead Scoring 124

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

SEPTEMBER 12, 2017

found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. How could marketers reduce the lag in following up with leads post-event?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

AUGUST 14, 2017

B2B marketers are still attending events and trade shows to expand their reach, but new research suggests that they are not tapping into the full potential of this channel. asked more than 150 B2B marketing decision makers how they handle post-event nurturing. Their results showed that 73 percent rely on manual data capture for events.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. During the Event.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2013

We hope to see you at one of these events! Derek Edmond will be attending the two-day event, featuring sessions around Social CRM, B2B conversion optimization, buyer personas and more. Be sure to follow the KoMarketing Twitter feed as Derek will be tweeting from the event. Events Search Engine Marketing Blog'

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 31, 2022

In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. Understanding how Google defines conversions is crucial because in GA4 conversions are tracked as events, unlike in the older version of Google Analytics which tracked goals. . How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

APRIL 26, 2022

Finding Success Through B2B Marketing Events. Although marketers are beginning to explore virtual spaces, previous research suggests that they are still looking to find success through in-person events as well. At the height of the pandemic, the event cancellation rate was 100% in the second quarter of 2020.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

KoMarketing Associates

OCTOBER 20, 2020

and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report. Direct marketing and sales (4.6), copywriting and design (4.1)

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

SEPTEMBER 29, 2020

COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. Not being able to offer in-person events has had many consequences.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

MARCH 15, 2023

This was followed by video (52%), reviews/testimonials (48%), and events (41%). In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

OCTOBER 12, 2022

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . GA4 no longer has goals, instead, every conversion is tracked as an event. . Choose each conversion event you want to import. . Select Import and Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

DECEMBER 20, 2022

When creating custom events to track, you will want to follow the same naming convention so you are speaking GA4’s language. Google has put together a list of recommended events for GA4. Second, at first glance GA4 can look a bit intimidating as it reads closer to coding language than anything in UA looked.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

APRIL 5, 2023

Articles/blogs (59%), video (52%), and events (41%) were some of the most effective components of their strategies. Chief Marketer conducted its “2023 B2B Marketing Outlook Survey,” and data indicated that most B2B marketers (62%) believe that content marketing yields leads with the highest ROI.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

MARCH 15, 2022

Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Do more virtual events. Virtual events were big before the pandemic, huge during the pandemic, and are now positioned to have a massive influence on marketing forevermore.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 4, 2022

With the absence of in-person events and other collegial connections in the real world, professionals have sought out new ways to replace both these interactions and these learnings,” wrote the authors of the report. In general, ebooks (43.28%) have been the most requested type of content, followed by guides (8.84%) and cheat sheets (8.74%).

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

OCTOBER 7, 2016

The Alabama Global Supply Chain & Logistics Summit is an annual event that brings together local, state, and regional business professionals for discussions on global supply chain trends and strategically navigating through the rapidly changing world of supply chain to improve company efficiency and increase your bottom line.

Ad Building 221

Ad Building Vendors Conference Tactics 221

KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

SEPTEMBER 24, 2020

Other obstacles have included budget cuts (74%), advertising investments and planning (69%), and switching in-person to virtual events (69%). LinkedIn released the “COVID Marketing Impact and How Marketers are Responding” report, and statistics show that most marketers (76%) have been forced to alter their key objectives during this time.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

KoMarketing Associates

AUGUST 27, 2020

Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching from in-person to virtual events (69%). About 67% of marketers said that COVID-19 has had at least “some impact” on their campaign strategies, while 18% stated that it has had a “major impact.”.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

OCTOBER 7, 2020

In terms of ROI, most marketers (41%) said that content marketing was at the top of the list before the pandemic began, followed by paid advertising (40%) and events (33%). Following the COVID-19 outbreak, the majority of marketers (39%) still said the same in regards to this tactic, suggesting that it has remained a key area of investment.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

KoMarketing Associates

AUGUST 6, 2020

Respondents were asked which primary functions of event attendance they were missing out on as a result of the pandemic. Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching in-person to virtual events (69%).

Marketing Report 156

Marketing Report Planning Statistics Marketing & Strategy 156

KoMarketing Associates

NOVEMBER 3, 2020

Some of the reasons why demand gen activity has grown since the beginning of the COVID-19 pandemic include budget reallocation from events (59%), a need to fill a fall in pipeline (42%), and budget reallocation from other marketing activities (34%). Content Marketing and the COVID-19 Pandemic.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

FEBRUARY 11, 2021

and grassroots and event marketing (2.8). Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) were also on the list. At the bottom of the list were media planning and buying (2.9)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Events >> Top Events. Google Analytics has over 100 different reports available out-of-the-box. Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JANUARY 21, 2020

In Search Engine Journal’s post around important 2020 social media trends, I explained that B2B companies can expand their influencer network by looking into speakers from industry events or encouraging your company or clients’ employees to become brand ambassadors. We’ve found using live video for event coverage particularly successful.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JUNE 11, 2020

Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing. Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Marketing Report 206

Marketing Report Email Marketing Branding Brand Identity 206

KoMarketing Associates

JULY 23, 2019

One opportunity in particular has proved successful for our client programs: event coverage. Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

SEPTEMBER 16, 2020

Advertising has become increasingly important in 2020 as in-person events have declined. Of course, in-person events may make a comeback as COVID-19 gets under control. But that may not be the only thing suppressing in-person events. One area of personalization that has evolved considerably is advertising, especially in 2020.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

DECEMBER 5, 2017

By attending events, we can meet the movers and shakers – as well as learn how we can help manufacturers better use marketing to solve some of their challenges. . That’s why we’re developing brand storylines that will drive powerful engagement across our website, events, product launches, and demand generation efforts.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439