Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Pam Didner

OCTOBER 15, 2022

Let’s start with the basics of tech event management. Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. If something goes wrong, attendees and management notice right away.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SmartBug Media

MAY 9, 2024

When it comes to establishing your KPIs, be sure to look at the pre-, during, and post-event efforts as one whole campaign. This allows marketing and sales teams to decide if the ROI of that specific show is worth the investment. Plus, it helps to develop a more comprehensive event budget.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Heinz Marketing

JULY 22, 2021

Not only will business goals help give you something to strive for, but they should also inform which channels and tactics you should use to make them happen. These should span a variety of topics (within your theme), formats, and funnel stages. Step 6: Identify Your Channels and Tactics. Content marketing. 1:1 outreach.

Planning 136

Planning Ideal Customer Profiles Campaigns Top of Funnel 136

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Connecting your event data to your other systems allows you to leverage crucial information about your events immediately. Eliminate manual processes. Measure your impact.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The Point

JANUARY 24, 2017

Email Signatures – design a custom HTML email signature banner promoting the show and provide it to your sales, pre-sales, and customer support team, along with instructions on how to add the signature in popular email clients. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. Call cadence.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. It’s a book written for marketers by a marketer.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” Marketing is responsible for external communications.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

SmartBug Media

NOVEMBER 11, 2020

In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” According to Alterra Group , 97 percent of marketers say that account-based marketing (ABM) has resulted in a higher return on investment (ROI) than other marketing activities.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. Engage With Influencers.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. We found that there was often a disconnect between sales and marketing teams. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Attendify

MAY 14, 2019

Because when time is money, quickly getting event leads into the hands of your sales team, marketing function or sponsors is directly linked to long-term ROI. You can’t afford not to have a speed-to-lead event data strategy. Tip 1: Get smart about event lead scanning. Tip 2: Personalize your outreach.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. That’s where data enrichment comes in.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message. These are our favorite examples of video messaging.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SnapApp

JULY 24, 2018

If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Engagio

MAY 2, 2017

As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM). ABM is great, but many marketers are wondering which channels they should leverage as they shift to an account-based strategy. Why event marketing?

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Martech

SEPTEMBER 28, 2021

“It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. Didner said.

Account Based Marketing 104

Account Based Marketing ABM Campaigns Paid Search Agency 104

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Connecting your event data to your other systems allows you to leverage crucial information about your events immediately. Eliminate manual processes. Measure your impact.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

6sense

DECEMBER 8, 2021

Fortunately, while we’ve had to change a lot about our tactics, our targeting was already based on behavioral insights: what buyers are actually doing right now and who’s in-market. Do we dump it into advertising, paid social or another “digital” marketing function? Sales enablement. Do your best? Use good judgment?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48