markempa
AUGUST 25, 2014
Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. The first call was made within several hours of the email send.
Martech
JANUARY 6, 2022
Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization.
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Brandpoint
NOVEMBER 10, 2020
Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I long for the day when I can feel comfortable meeting someone at a coffee shop for in-person networking or going with my colleagues to an in-person happy hour.
Marketing Insider Group
MAY 26, 2020
Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content. There are no live events.
Biznology
MAY 19, 2020
Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online. I recommend getting personal. Ask them what they need, and find out how you can help.
markempa
NOVEMBER 16, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are some tips to improve event marketing?
Unbounce
JULY 23, 2020
A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. While in-person networking is harder, many companies have found ways to achieve similar goals online by running webinars or digital conferences.
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