SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

SmarkLabs

NOVEMBER 18, 2019

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

SnapApp

DECEMBER 20, 2018

To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. It might be wise to get them to answer a few sales-qualifying questions before you hand them over to sales. Leverage Events (Digital and In-Person).

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Brandpoint

OCTOBER 28, 2019

Omnichannel communication via multichannel tactics. We’re an online culture now and brands need to keep up by creating a well-defined and streamlined experience for their users to make any process easier and enjoyable. In 2020, think of how chatbots can help streamline processes for your customers. User-generated content.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

The Lead Agency

NOVEMBER 3, 2019

This may also be the case if you fail to disclose that your partnership is, in fact, an advertisement. Make an Impact with Event Marketing Event marketing can be particularly effective in the technology sector, as individuals get to actually experience your product, which can help to lower any uncertainties that they have.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

If you rely solely on sales to select accounts, you may end up with subjective accounts that look good to a sales rep, but are not the accounts that will generate the most ROI. Regardless of which inputs you use to select accounts, all stakeholders should be part of the account selection process.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create a Content Marketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. Using inbound marketing principles, you can attract a wider audience and nurture them into new customers over time.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Directive Agency

MARCH 25, 2020

If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Terminus

JUNE 7, 2017

I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? How do you make sure the contact information you collect at an event isn’t going to waste? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Terminus

SEPTEMBER 24, 2017

In our conversations with HubSpot, we roughed out a visual that blends the inbound funnel with the flipped funnel of account-based marketing. Maybe we should call it the bowtie funnel?). In this way, marketers can create awareness and engagement among the influencers and decision-makers in their best-fit accounts.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Outgrow

SEPTEMBER 15, 2022

Back in the early days, it was really rudimentary and quite functional, rather than right now kind of content marketing has become branded storytelling through a funnel, it’s become demand generation, and it’s quite loose in terms of its impact. Whereas it was quite transactional back in the mid-2000s.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Kapost

APRIL 6, 2016

Because the barrier to entry is much higher for top-of-funnel prospects. But, as a prospect flows through the funnel, that trust can strengthen. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.).

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Single Grain

APRIL 22, 2021

As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. At Supermetrics, we have thousands of partners in our affiliate base who use multiple channels to generate sales and earn affiliate commissions.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Listen to input from sales, social and of course your customers.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. “Overcoming fear is essential to moving forward.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Zoominfo

JULY 14, 2023

What is B2B Marketing? A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Webbiquity

JULY 27, 2021

It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” Five Impacts of Budget Cuts (and How Marketers Can Respond). Live Events Won’t Roar Back.

CMO 210

CMO Gartner Budget Programs Spending 210

Marketing Insider Group

JANUARY 26, 2021

Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. Don’t overcomplicate things.

Marketing Budget Creation 328

Marketing Budget Creation Marketing Budget Planning Budget Programs 328

Hubspot

FEBRUARY 17, 2016

That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Figure out any gaps in the market.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Biznology

DECEMBER 8, 2015

My girlfriend has been using a tippity top brand of marketing automation at her company and tells me that they’ve also become super-easy to use. Coner won me at hello because he won me with his personality.

Impressions 80

Impressions Marketing Automation Services Advertising Agencies Mobile Advertising 80

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Budgeting It Right.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

SmartBug Media

MARCH 24, 2020

With Facebook Live, businesses have the ability to create authentic, relevant content that shows the people behind their brands, rather than the cold, sterile advertisements of the past. For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Lead Liaison

APRIL 8, 2019

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. The news also reinforces the investment Lead Liaison has been making to simplify event lead management for the entire event tech space.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Unbound B2B

JANUARY 11, 2023

Content is typically the main inbound marketing weapon, such as social media advertisements, articles, and blog posts. Lead generation is at the heart of any successful marketing strategy—the B2B marketing team’s responsibility is to generate demand and interest, eventually resulting in customers.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Launch Marketing

MAY 11, 2023

Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pipeline. Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. Digital ads: Use digital advertising platforms (i.e.,

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? This is over 21% of the marketing budget, as per a Bizzabo 2018 research.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 64

Top of Funnel Enterprise Management Budget Programs CMO 64

Only B2B

JANUARY 31, 2022

Regardless of sector or whether they are B2B or B2C, all organizations aim for the same goal: to boost sales and income. However, lead generation is the most crucial step in the sales process. One of the most challenging components of running a business, especially in the B2B market, is lead generation.

Lead Generation 118

Lead Generation Generation Leads Lead 118

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience?

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Martech

APRIL 1, 2024

Did a qualified buyer move to the next stage due to the event experience? When events are focused on win rate among the attendees, it transforms the event planning process from the start. Rather than four events of 400 people in a year, the event plan looks like 50 events of 32 people in a year.

Marketing & Strategy 99

Marketing & Strategy B2B Work Management Curation 99