B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Tags: Content Marketing Ethics publishing law transparency. Are you giving appropriate credit to the creator of what you borrow?

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

NOVEMBER 18, 2011

When new-media thinkers talk about transparency, they’re usually thinking about ethics. The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. We need to think of it in terms of expression and formats as well.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

JUNE 30, 2010

It’s no coincidence that Jack Lemon’s character works in public relations. Charles Bickford: What kind of work you do? CB: I don’t understand that kind of work. Tags: Content Marketing Ethics Social Media control transparency. In his career, as in his personal life, he papers over the ugly truth until it’s too late.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

SEPTEMBER 29, 2011

You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JUNE 22, 2010

It may be true that it’s pointless to fight this trend, but the debate, to my mind, should be over whether it really works. Tags: Content Marketing Ethics Social Media blogging Writing. Instead, the focus should be on improving ghost blogging, not deprecating it.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

DECEMBER 3, 2011

” Less dramatically, and, I hope, in an ethically unblemished context, I found myself yesterday asking a similar question: What next? Senate, against all odds and only by contravening his most deeply held principles, Robert Redford looks at his campaign advisor in bewilderment and asks, “What do we do now?”

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. Tags: Ethics blogging magazines.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MAY 6, 2011

If you’ve worked much with journalists and editors, you understand. Everyone involved should be asking questions like why you’re covering this event and not that one, or how this story fits your mission, or what outcome or action you’re looking for, or one or more of Bob Steele’s 10 ethical questions.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Ethics and Content Marketing: Ex-BW Writers Weigh In.

Content 100

Content PR Social Media Ethics 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

JULY 6, 2011

Having worked for many years with editorial boards, I share his appreciation for them. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them. If you do it right, it’s a lot of work. If a board member doesn’t work out, you simply don’t renew the appointment.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

JUNE 18, 2012

As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. When I read Hill’s story, I don’t see an attempt to get pageviews.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JUNE 30, 2011

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” If you’re a sports writer, no problem, right?

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

JUNE 16, 2011

Gahran says it isn’t clear how to do that, but feels certain—and I think she’s right—that posing as a detached, uninvolved observer doesn’t work. Somehow, in presenting those facts, you have to take into account the predilection of readers to disbelieve or ignore them. To put it another way, it’s not enough to be a presenter of the truth.

Marketing Qualified Leads 100

Marketing Qualified Leads Leads Lead Process 100

B2B Memes

APRIL 13, 2011

It’s honest work that benefits readers and writers alike. Instead, you simply click on the link and start reading. That is a powerful difference. Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

JUNE 7, 2011

When you publish a blog post, you are taking on legal and ethical responsibility for it. If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down. There are plenty of good ones looking for work. Choose wisely. Avoid salvage operations.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

DECEMBER 8, 2011

What makes his blog so compelling is the fact that he is, in many respects, a typical working journalist sharing his experiences in the exciting but often confusing and disruptive world of new media. And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 21, 2011

It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. If you were lucky or unlucky—take your pick—you ended up on the trade side, fretting over an inferiority complex but making a good living and doing good work. Now it seems merely quaint.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

But the internet, Godin explains, “has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100