Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails. In your inbox.

Marketing AI 124

Marketing AI Paid Search Agency Cross-Selling Ethics 124

Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

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Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Conduct an SEO audit.

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ANNUITAS

NOVEMBER 18, 2020

In my work life, have I too become one of those evil algorithms looking to manipulate buyers just to make a profit? Understanding who is involved in that decision-making process is the first part of the process. The post Ethics in B2B Digital Personalization – Is it Possible? Who are the true decision-makers?

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Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

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Contently

MARCH 1, 2022

.” In 80 AD, the Roman poet Martial was hardly flattered by the mimicry of fellow bard Fidentinus when he accused the contemporary of ripping off his work and taking credit for it. Martial wasn’t irked that his work had been copied per se; rather that he hadn’t been paid. “If Only four were original content.

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Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

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Ethics Practices Guidelines Rules 56

Matchcraft

FEBRUARY 14, 2023

It is a method of data analysis that automates the analytical model building process. AI can include machine learning, as well as other technologies such as natural language processing, computer vision, and expert systems. Ad agencies need to be aware of this risk and work closely with their tech providers to monitor and mitigate it.

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The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

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Ethics B2B Marketing Planning Paid Search Agency 59

Unbounce

JULY 5, 2023

And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work. It’s personalization, and it works!) (And to make sure you keep using their products).

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Automated Dialing Systems Automated dialing systems, also known as power dialers, help streamline the calling process by automatically dialing phone numbers from a pre-loaded list. As technology continues to evolve, so do marketing strategies.

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Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. NAR Code of Ethics. million members.

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Ethics Rules Ad brokers Customer Surveys 96

Marketing Insider Group

APRIL 8, 2024

The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data.

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Work Management Lead Ranking Marketing Management Training 262

Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Business email address Subscribe Processing. We’re here to help. Get MarTech!

Marketing AI 121

Marketing AI Ethics Planning Paid Search Agency 121

Spiralytics

JANUARY 29, 2023

Microtargeting is the process of using information that you have about a user to connect with them in a more personal way. How Does Microtargeting Work? However, microtargeting takes this process up a notch by making use of more personalized data. What is Microtargeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Contently

JANUARY 3, 2023

It is creating new content at a rapid pace, not just consuming and processing existing content. It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. Content ethics.

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Marketing AI Ethics Planning Touchpoints 127

Salesforce Marketing Cloud

DECEMBER 20, 2023

Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. Their scale and complexity make it hard to completely understand their decision-making process. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.”

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? What are the Ethical Considerations and Potential Risks of Using AI in B2B Industrial Marketing?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Does your team have machine learning (ML) and natural language processing (NLP) experience? As you start planning your own AI apps, think about building trust and ethics guardrails.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. What’s driving the renewed focus on organic search?

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. When you write an AI algorithm it’s not going to do one-time processing,” said Shakti. “It’s Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 120

Marketing AI Ethics Ideal Customer Profiles Profiling 120

Martech

NOVEMBER 29, 2023

GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores personal data linked to European Union (EU) residents. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

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Digital Asset Management Work Management Privacy Marketing Management 127

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology. What is AI Voice Cloning?

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Marketing AI Ethics Copyright Startups 117

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

SocialPilot

JANUARY 9, 2024

You can empower your post-creation process by trying our range of AI-powered social media post generators. AI-powered image generators like ChatGPT, Midjourney, and DALL-E can work wonders with your textual or visual prompts. Thankfully, AI can make your discovery process simpler.

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Marketing AI Social Media Media Ethics 90

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions. Suddenly, even the insights of industry leaders are suspect.

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Marketing AI Work Management Marketing Management B2B Thought Leadership 128

Salesforce Marketing Cloud

JULY 5, 2023

It can cross a line when AI uses information or user behavior from a different location, experience or device, without a clear explanation or consent process. What’s ethical in a society is completely contextual, as well.” Our customers trust us to do the hard work of creating trustworthy experiences.

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Design Personalization Ethics Ad Exchange 96

Marketing Insider Group

SEPTEMBER 20, 2023

Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising. Natural Language Processing Natural language processing (NLP) is a type of AI that enables machines to understand, interpret, and generate human language.

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Salesforce Marketing Cloud

DECEMBER 11, 2023

How will AI work with our existing platform? They work together to automate, optimize, and personalize the email marketing process. AI — which is embedded into many marketing platforms — can help you optimize and deliver great email marketing campaigns, as long as you understand how the technology works.

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Salesforce Marketing Cloud

JULY 12, 2023

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI. They simply disappear.

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Marketing AI Ethics Privacy Enterprise Management 98

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Define what AI can do well in this process, where it should be avoided, and how it will be quality checked.

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Training Lead Ranking Phishing Paid Search Agency 154

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. But on the other hand, they raise a number of ethical and practical concerns that must be considered.

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Marketing AI Advertising Agencies Ethics Copywriting 119