SmartBrief - Marketing

JULY 11, 2023

With platforms like Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, Twitter and many more popping up each week, it’s easier than ever for companies to reach their target audiences and increase their visibility. Be transparent and honest. Focus on building relationships rather than growing a follower count.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Convert

AUGUST 14, 2023

The idea behind it (at least in the sense in which it’s being hyped) is to move past building something new based on existing human thinking (generative AI). So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. ” That commitment to envisioning a more ethical fashion industry is starting to pick up support. How should a brand use content to prove its ethical practices and connect with people?

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Do you need to optimize product detail pages ? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Salesforce Marketing Cloud

JANUARY 29, 2024

Be ethical about compliance and you are promoting customer trust and best email marketing practices. Transparency about opting-in (or out) adds value because the communication between you and the recipient is consensual. Share snippets of the ebook on social media to generate interest and drive traffic to your sign-up page.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClearVoice

OCTOBER 27, 2023

Companies want to rank their pages on search engines to generate relevant, free, and long-lasting organic traffic. Ethical Concerns and the Push for Transparent Marketing As online shoppers consume more content, they develop savvier shopping skills. They now require more transparency to push through with their purchases.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Martech

MAY 27, 2022

Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Mobile Advertising 112

Onalytica B2B

NOVEMBER 12, 2018

The concept of putting employees in the limelight and humanizing the brand to build trust and transparency is equally necessary and applicable in the context of B2C, B2B, Charities and Membership Associations. Facebook and Twitter are often supporting channels to promote and create engagement on content hosted on Instagram and YouTube.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

BenchmarkONE

SEPTEMBER 23, 2021

Cater to Generation Z. Generation Z—those born roughly between 1996 and 2012—are fast becoming the most powerful consumer group, even if some are only nine or ten years old. . Previous generations seem to perceive Gen Zers as distractible and lazy. Gen Z values honesty and integrity, and would rather shop ethically if possible.

Small Business Marketing 57

Small Business Marketing Trends Business Ethics 57

Martech Advisor

FEBRUARY 11, 2020

” An i-SCOOP article describes the problem as “ With the digital devices, channels and tools people have – generating content and data – they like to be more in control. However, transparency helps users form trusting bonds with brands. Overwhelmingly, this data falls in the gaps between regulated sectors.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

Martech Advisor

DECEMBER 11, 2019

Research suggests that shoppers are now more ethically conscious and driven by values than ever before. Read on to find out how you can do so by focusing on values and ethics. They are looking for transparency, compliance, and inclusion from their favorite brands. Tell us all about it on LinkedIn , Facebook , or Twitter.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Buffer

APRIL 8, 2019

In episode 141 of the Science of Social Media , Brian and Hailley break down concepts like the Socratic Method, transparency, rhetoric, and lots more. Ethos : The concept of ethics. The benefit of this honesty and transparency in marketing is that it helps to build trust with your customers. Pathos : Playing to human emotions.

Planning 87

Planning Paid Search Agency Social Media Transparency 87

Martech Advisor

OCTOBER 3, 2019

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. Also Read: Will CTV Advertising Take Over Mobile in 2019? What’s in the bidstream?

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

DAGMAR Marketing

FEBRUARY 23, 2023

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients. Generating leads and converting them into patients : Another objective of these ads is to generate leads and convert them into paying patients.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? What are the current trends in lead generation? What are the best practices for lead generation? The goal is lead generation: building interest over time that eventually leads to a sale.

Lead Generation 115

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 115

EveryoneSocial

JULY 23, 2019

In a social-first workforce, employees are already informally communicating internally via Messenger (Facebook), Messages (Apple), Hangouts (Google), Discord, and WhatsApp to name the biggies. The relevance of employee communications today. Email’s here to stay, and then there’s the official office chat tool of choice, often Slack.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Facebook, for example, allows companies to “promote” their posts on my Facebook feed, but it also offers sponsored banner ads. Intentional?

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Moz

AUGUST 26, 2019

A bystander snaps a photo and posts the story to Facebook. I only know about these stories because of the unstructured citations (online references to a local business) they generated. She doesn’t have enough left in her purse. “No No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

Business 51

Business Peer-to-peer Paid Search Agency Act-On 51

Single Grain

NOVEMBER 1, 2023

In this post, we’ll dissect the utility of generative AI, with a specific focus on how AI regulation could slow the pace of its use. If a website is already authoritative and well-known in its niche — think WebMD in healthcare — the AI-generated content tends to perform well. It’s not just about producing high-quality content.

Marketing AI 103

Marketing AI Ethics Content Transparency 103

Top Rank Marketing

DECEMBER 4, 2023

This trend goes beyond social content and underscores the growing importance of creating genuine, transparent content that aligns with a brand’s core values and mission. This involves highlighting initiatives like eco-friendly operations, community involvement, ethical sourcing, and other CSR efforts.

Marketing AI 128

Marketing AI Trends B2B Marketing Content Marketing 128

Outgrow

MAY 24, 2023

AI Lead Generation: Maximizing ROI by Harnessing the Power of Artificial Intelligence AI lead generation has become an increasingly crucial aspect of any business in today’s highly competitive market. To increase revenue and grow the business, it is essential to generate relevant and qualified leads.

Marketing AI 52

Marketing AI Lead Generation Sales Qualified Leads ROI 52

sagefrog

OCTOBER 25, 2023

Social media advertising, designed for platforms like Facebook and Instagram, seamlessly integrates into users’ social feeds and stories. It’s excellent for both brand awareness and lead generation. Facebook allows you to target by job titles, industries, and interests.

Display 52

Display Paid Search Agency Ads B2B 52

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Not only is the process decentralised, it is also completely transparent and immutable. Transparency. Transparency is a crucial component in building trust. No Transparency. High Administrative Costs.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Televerde

DECEMBER 20, 2021

From environmental stewardship, working conditions, to ethical governance, companies are seeing their stakeholders take ESG more seriously and raise the bar on business operating standards. ESG also measures a company’s level of responsibility to the planet, human rights, diversity, and ethics, among other standards.

Paid Search Agency 52

Paid Search Agency Companies Ethics Privacy 52

Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. With good practices in place, compliance can drive greater transparency, efficiency and savings.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

ClickZ

DECEMBER 16, 2020

That being said, these stand as their investment priorities for 2021: Growth marketing for higher lead generation and customer engagement. Facebook posts with images get 2X engagement. Lack of transparency. Design to create high quality, aesthetic, and valuable visual content as it increasingly becomes an essential. Poor trust.

eCommerce 80

eCommerce Advertisements Advertising Planning 80

ClearVoice

JULY 12, 2022

As each generation reaches adulthood, they gain purchasing power and influence over the consumer market. As a result, businesses need to adjust their marketing tactics to target each subsequent generation. Gen Z consists of people born between 1997-2012 and this generation is already making a big impact in terms of buying choices.

Paid Search Agency 59

Paid Search Agency Content User-Generated Content Marketing & Strategy 59

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. The idea is to generate an immediate “response” from your customer with a sales pitch they can’t ignore.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

Convert

APRIL 25, 2023

Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option. Before we dig into how AI will impact experimentation, we wish to further clarify generative AI. Techniques used by Generative AI are Generative Adversarial Networks (GAN), Transformers, and Variational auto-encoders.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). What’s a Facebook fan worth? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 23, 2022

Read anything about SEO and it won’t be long before you hear about the importance of generating quality backlinks from reputable, authoritative sites. If you’re a small business owner, those are precious hours in which you’re not providing value for your customers and generating revenue. Yelp and Facebook. 4) Higher Visibility.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies SEO 52

Hubspot

AUGUST 25, 2020

The newest generation of customers is highly alert, especially of their influence as cultural drivers, and they will quickly shut down any brand they perceive as "invasive.". According to Statista , during quarter one of 2020, Facebook reached 2.6 While adaptable, your marketing efforts also need to be a tight ship.

Rules 101

Rules Work Management Marketing Management Planning 101

Directive Agency

APRIL 9, 2019

.” I think that stuck with me, even with the way we hire talent here at Directive like, it’s not about your resume, it’s about your character, and it’s about your work ethic. They were looking at younger generations to help them here. Honestly, I said, well I’ve got the younger generation part down.

Work Management 40

Work Management Paid Search Agency Marketing Management Advertising Agencies 40

Optinmonster

JULY 27, 2021

The goal of content marketing isn’t necessarily immediate sale but rather lead generation combined with strong brand recognition. Through this blog, OptinMonster has become an authoritative resource on lead generation tips, tools, and strategies. Creating videos for Facebook and using LinkedIn to send traffic to those videos.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Single Grain

MAY 5, 2022

Content is an essential tool for any business hoping to generate attention and sales online. SaaS content agencies can create all kinds of content on your behalf, from YouTube videos to Facebook advertising campaigns, all while making sure you get the best possible ROI. Without it, you simply can’t make an impact on your audience.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Content Marketing Institute

NOVEMBER 7, 2017

You also need to consider transparency issues and make sure your content is clearly labeled as sponsored content to ensure that your native efforts don’t fall afoul of the U.S. It’s also the right thing to do, from an ethical standpoint – you don’t want your brand to be accused of propagating “fake news,” do you? FTC guidelines.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106