Martech

DECEMBER 26, 2023

How CPGs can realize the value of first-party data with a CDP by Jeremy Brugger. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Customer data debt: The hidden obstacle to CDP success by Tony Byrne. Today: CDP. by Apoorv Durga.

Vendors 103

Vendors Buyer Need Segmentation ROI 103

Zoominfo

MAY 3, 2022

OperationsOS OperationsOS has an exciting new integration with Google BigQuery , the enterprise data warehouse. Now you can access all of your ZoomInfo data and intelligence directly within BigQuery. Additionally, we’re launching our new Enterprise Territory Management feature through our Route offering.

Zoominfo 130

Zoominfo Marketing Analytics Tools Enterprise Management Lead Ranking 130

Zoominfo

DECEMBER 12, 2022

Now we’re making it even easier to access our powerful data and insights by offering our signature products on Google Cloud Marketplace. Customers in over 200 countries and territories use Google Cloud to accelerate their digital transformation, with enterprise-grade solutions built on Google Cloud’s cutting-edge technology.

Zoominfo 100

Zoominfo Google Digital Transformation Class 100

TrustRadius Marketing

MAY 3, 2022

The amount of data storage required by companies is vast, and only going to continue to grow. Data warehouse storage options are one method of solving this ever-expanding problem. That’s why we have compiled a list of the hottest data warehouse statistics for 2022 and beyond. Top 24 Data Warehouse Statistics.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Martech

AUGUST 21, 2023

Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration. What do CDPs packaged with data science provide? What do CDPs packaged with data science provide? Custom data science builders. Data science scores can be one of these. Bring your own.

Marketing AI 97

Marketing AI Segmentation Rules Paid Search Agency 97

Salesforce Marketing Cloud

FEBRUARY 21, 2023

As businesses generate more and more data each year, figuring out how to gain the most value from that information is a constant challenge. One survey shows that 95% of businesses polled identified a need to manage unstructured data. To do this, simple systems have evolved into data warehouses, data lakes, and now data lakehouses.

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

Martech

AUGUST 10, 2023

Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management. This new feature works on auditing new profile IDs to ensure uniformity; provides channel-specific ID resolution; compacts old ID to curb profile bloat; and, automates the removal of stale data to improve relevance and efficiency.

Enterprise Management 92

Enterprise Management Work Management Marketing Management SMB 92

Customer Experience Matrix

MARCH 12, 2017

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. This hits a nerve. So there’s no technical reason to limit CDPs to marketing.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Webbiquity

OCTOBER 2, 2018

And business automation is no longer just for large enterprises. From the warehouse to marketing to shipping and receiving, you can automate your business tasks as a way of increasing your bottom line and improving customer satisfaction. Warehouse workers statistically have a picking accuracy rate of 90 to 95 percent.

Small Business Marketing 181

Small Business Marketing Process Automation Enterprise Management 181

Martech

NOVEMBER 8, 2023

The consumerization of B2B Data. Warehouse-native technologies. What the report soberly describes as “warehouse-native technologies” alludes to one aspect of the growing interest in composability. “Composable” CDPs hook into enterprise-wide datawarehouses rather than ingesting some subset of company data.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

OCTOBER 13, 2022

Understanding, managing, and leveraging data is a crucial task for any modern business. The availability and volume of data have grown exponentially in recent years. In fact, total data creation, consumption, and production is expected to triple in just 5 years between 2020 and 2025. Structured vs. Unstructured data.

Enterprise Management 98

Enterprise Management Work Management Analysis Classified Ads 98

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms?

Enterprise Management 93

Enterprise Management Work Management Marketing Management Advertising Agencies 93

ClickZ

OCTOBER 30, 2020

Enterprise marketers need direct access to their customer data to send personalized messaging at scale. MessageGear technology allows marketers to access all of your customer’s data for rapid and highly personalized messaging at scale. Sync – so much data streams break. Expense – To get into the right format.

Enterprise Management 88

Enterprise Management Work Management Marketing Automation Services Marketing Management 88

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. Data is siloed, limiting its value. Without the ability to connect applications, data lives in vacuums. Siloed data creates manual data extraction and inputting issues.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Webbiquity

FEBRUARY 14, 2019

Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients. What distinguishes database from direct marketing is the awareness to the analysis of data.

Database Marketing 185

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 185

Martech

JUNE 29, 2022

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Google Analytics 4 isn’t just about analyzing data, it’s about acting on it. Through settings in GA, you can also link other products and share audience and conversion data.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Activities 100

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Cube?

Zoominfo 130

Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Brick?

Zoominfo 130

Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Customer Experience Matrix

MARCH 23, 2017

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. A JOE is a CDP if its data is accessible to other systems. The diagram I originally had in mind was this one, showing that CDPs unify customer data and make it available, while JOEs unify customer data and select messages.

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Zoominfo

FEBRUARY 23, 2023

Business today is fueled by a constantly expanding, increasingly complex body of data. And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. What is Data Governance? Greater visibility also contributes to your business culture.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Champion Communications

APRIL 28, 2022

She states that finding a company that values diversity and inclusion is important as companies that have more than 30% women executives are 48% more likely to outperform less gender diverse enterprises. . . According to recent studies, the data centre industry is responsible for 1% of global electricity consumption. Versarien .

Demand 62

Demand Digital Transformation Fulfillment Studies 62

Martech

APRIL 14, 2023

Then there’s silos and the territorialism of data in marketing. [An An executive said to me], ‘You know, you don’t need to understand the enterprise data warehouse, you’re meddling, you’re stepping out.’ There have been challenges of inappropriately balanced power hierarchies.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Consulting 83

chiefmartech

NOVEMBER 1, 2021

The “composable enterprise” is term that Gartner uses for businesses that leverage technology and digital process automation as a modular set of Lego Blocks and malleable workflows to innovate and adapt their services and operations. Managing that drives us into the post-Big Data era of Big Ops.

Enterprise Management 90

Enterprise Management Gartner Marketing Management API 90

Martech

DECEMBER 5, 2022

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. In some cases, an enterprise will want to take a hybrid approach. Dig deeper: Customer data platform (CDP) buyer’s guide. Most enterprises already have some sort of data warehouse (DWH) and/or data lake.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Vendors 88

chiefmartech

JUNE 19, 2023

This might be data , for instance, if you want to analyze products (one dataset) that have been sold to customers (another dataset). Historically, most of those lumps of data were either manually typed in by the user or imported from a CSV file. Not exactly state-of-the-art data pipelining. So let’s rectify that.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Webbiquity

FEBRUARY 7, 2020

The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions. Companies of all size, from startup and small to midsize enterprises (SMEs) to global conglomerates, are experiencing growth.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Biznology

SEPTEMBER 17, 2019

And if I were to visit a music store that collected data on visitors, they’d know I like a certain make of guitar (I do) and that, for example, I bought two last year and have only bought one so far this year. Or even worse, knows that there’s a warehouse full of unsold Gibsons and suggests a Gibson because that’s what “we need to sell.”.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Customer Experience Matrix

SEPTEMBER 30, 2016

I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Does that make them a Customer Data Platform? More important, they do what CDPs do: gather, unify, and share customer data.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. Those firms will find this is pretty novel stuff.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 27, 2020

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. At the highest level, the components of a privacy solution are: Data discovery.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

ClickZ

JUNE 11, 2020

AI’s ability to understand data at global, regional, and local levels, as well as the most functional kinds of campaigns for different types of businesses, is fundamentally important to delivering optimized results and creating less waste across channels. But there is so much data available these days that it can cause paralysis.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

Martech

JUNE 8, 2023

User responses to all the above will be pumped back into Data Cloud and used to support the continual updating of user profiles. “One area within marketing that marketers like myself would really lean into would be around segmentation — being able to work with data more easily,” he said.

Marketing AI 92

Marketing AI Enterprise Management Paid Search Agency Work Management 92

ClickZ

JUNE 30, 2020

AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance. There are countless examples of enterprises across dozens of sectors using AI for diverse tasks and processes. 2) Define data management and governance.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Oktopost

MAY 24, 2020

In fact, only 10 years ago, IT departments were helping businesses with robotics in warehouses before technology advanced. From the smallest of start-ups to the largest of enterprises, the lack of unity between sales and marketing is shocking. But in today’s digital landscape, should marketers be better IT trained?

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Zoominfo

AUGUST 19, 2021

Data is the foundation of business in the 21st century. But as the velocity, volume, and variety of data increases, even the most advanced enterprises are struggling with inaccurate data that doesn’t provide actionable insights. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100