Martech
OCTOBER 12, 2023
A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.
Matchcraft
MARCH 28, 2023
increase in overall digital ad spending according to eMarketer forecast. Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. of global users in 2023 according to eMarketer.
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Content Standard
NOVEMBER 16, 2023
Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. She advocates for a more personalized and tailored approach, where marketers guide buyers through the entire buying process, understanding that content won’t be consumed linearly.
ViewPoint
APRIL 25, 2011
PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. If marketing is only focused on the first, they’re leaving the bulk of the process to sales.
KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. As indicated previous, case studies can be a critical asset in validating expertise.
KoMarketing Associates
JANUARY 2, 2018
Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Utilize Platform-Specific Resources. Bing Ads Accreditation.
Digilant
JUNE 17, 2021
At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. The process simply works as follows: . Validate Data. Before sending the lead to the client, a quality performance marketing agency will validate the lead. How Does it work? Develop Audience.
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