Emarketing Personalization Service Trade Show 
readwrite
DECEMBER 17, 2021
According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.
ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.
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B2B Marketing Traction
JUNE 4, 2015
According to eMarketer , adults spend (on average) five and a half hours on video content every day. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Beyond customer service videos, what can you do? A video of a typical customer service call.
Webbiquity
FEBRUARY 16, 2016
B2B messaging gets personal. eMarketer ). next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. ( The CMO Survey ). The CMO Survey ). MediaPost ).
markempa
MAY 8, 2006
« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.
Biznology
OCTOBER 15, 2018
Those videos will play while someone’s scrolling idly down their timeline, meaning there’s a high chance the person in question will stop and watch it. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. The potential is immense, and it has still not been used enough.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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