B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes
KoMarketing Associates
SEPTEMBER 29, 2020
New research from eMarketer shows that it’s up 22.6% COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing.
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