Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. To no one’s surprise, Facebook drove the majority of that growth.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). Native video advertising accounts for 56 percent of video ad spending. (

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

JULY 13, 2021

More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). In a study of U.S. Rapt Media). Mobile offers are redeemed 10x more frequently than print offers.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. – Social Media. – Digital Advertising. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

MAY 21, 2019

eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Non-customers are three times more likely than customers to visit retailers from social media ads. DIGITAL ADVERTISING.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

JULY 13, 2016

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.

Banner Ads 60

Banner Ads Banners CTR Media 60

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Disruptive Advertising ). OptinMonster ) A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. Design for Mobile – Always.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Outbrain

JANUARY 25, 2021

The paradox of disruptive online advertising. Outbrain’s Viewability study from 2019 showed that relevance and context are the most important reasons for positive reactions to ads. The hype around Tesla, for example, is also driven by expectations of fundamental changes in mobility and environmental protection.

Trends 41

Trends Advertisements Advertising Buy 41

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. of total mobile internet time in the third quarter of 2018 to 13.5% The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

JULY 16, 2018

One of the most unique aspects of the millennials is their use of technology and social media. Increased mobility. Use of social media for decorating inspiration. They check seller’s ratings, comparison shop between sites, and research suggests they are 5 times more likely to be influenced by mobile banners and online pop ups.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). ” ( Social Media Today ). eMarketer ). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Choozle

MARCH 18, 2020

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising? Why audio advertising? How does it work?

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. A Case Study In B2B SEO Keyword Analysis. Report Uncovers Trends About How B2B Marketers Use Social Media.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Digilant

FEBRUARY 16, 2021

In June of 2020, eMarketer found that the average American spent over 3 hours on their phone. This shift in media usage offers great challenges to advertisers to keep their brand in front of consumers. This shift in media usage offers great challenges to advertisers to keep their brand in front of consumers.

Advertising Agencies 52

Advertising Agencies Lead Scoring Lead Ranking Transparency 52

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. A MAGNA Intelligence study predicts that U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. Mobile Becomes Video Driver. Social Media Video Explodes.

Stats 60

Stats Video Marketing Verticals Emarketing 60

distribion

NOVEMBER 9, 2016

Just above word-of-mouth/customer referrals (45.8%), SEO (41.5%), social media (32.2%), digital marketing (27.1%), native (9.3%) and mobile (4.2%). The top three most effective marketing channels according to marketing professionals worldwide are email marketing, company website and social media. – eMarketer.

Stats 79

Stats Email Marketing Trends Work Management 79

Biznology

JANUARY 11, 2013

Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Once that trouble is found, it is impossible to measure what will happen, but most kids who have any experience know that it can be extremely unpleasant. You know why. Needles and drills and that smell.

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Outgrow

MAY 5, 2021

E-commerce Marketing Case Study. This trend has been on the rise, thanks to social media trends like TikTok videos, Instagram reels, or Youtube shorts. Furthermore, video marketing and video advertising are amongst the most cost-effective e-commerce trends on this list. Make Your Shop Mobile Friendly.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Outbrain

JANUARY 6, 2020

According to a recent Nielson study, 68% of U.S. homes tuned in to Super Bowl LII, which digitally resulted in over 170 million game-related interactions on social media. For instance, platforms such as Outbrain permit advertisers to drill down into user affinity groups like Entertainment, Celebrities, Music, and much more.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Webbiquity

JUNE 16, 2015

– Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. The study’s three lowest groups included individuals with annual incomes below $42,800; the middle four groups were those with incomes of $42,800 to $105,000; and the top three groups were individuals with incomes $105,000 and higher. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Choozle

NOVEMBER 20, 2018

Programmatic advertising is ever-growing, taking more of the multi-billion dollar display advertising pie each year. According to eMarketer , 82.5 In short, “ad fraud” is an umbrella term that refers to any illegitimate activity on an advertisement at the expense of the advertiser. Well, yes and no.

Paid Search Agency 40

Paid Search Agency Ads Advertising Agencies Mobile Advertising 40

KoMarketing Associates

OCTOBER 7, 2013

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. Retargeting (or Remarketing) is one such related option.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. It starts to require some major changes.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. eMarketing Strategies for the Complex Sale. Advertising Media Planning, Seventh Edition.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

NOVEMBER 11, 2011

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Source: eMarketer, May 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40