KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

Advertising Agencies 124

Advertising Agencies Emarketing Validation Touchpoints 124

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. I hope I accomplished that.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Moz

NOVEMBER 16, 2020

Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads. According to eMarketer , $47.33

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

The Point

JUNE 27, 2018

As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Take the invitation below from the folks at eMarketer. Webinars are a dime a dozen. Specific, Concrete Benefits.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. According to eMarketer, 70 percent of people expect a personalized experience.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

QuanticMind

SEPTEMBER 29, 2023

[:06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. eMarketer has projected that influencer marketing will grow 3.5 Impulse buy, retail therapy… YOLO, right?!

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Best Practices.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Contently

DECEMBER 20, 2017

In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. What best practices increase engagement and consumer trust. The post How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content appeared first on The Content Strategist.

Advertising Agencies 111

Advertising Agencies Emarketing Media Webinar Metrics 111

QuanticMind

NOVEMBER 21, 2019

search ad market share, while Microsoft will take a mere 6.5% According to eMarketer , this dark horse is expected to take additional market share from the top players and secure $11.7 Last year, Amazon’s search ad revenue surpassed that of Microsoft, taking the number two spot behind Google. of that same pie.

Amazon 52

Amazon Top of Funnel Practices Funnel Advertising 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. Emarketer projects that retail media ad spend in the U.S.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

ViewPoint

APRIL 25, 2011

Yet B2B marketers seem to be more focused on lead generation than the rest of the process. I really think it’s an impediment to the effectiveness of marketing in becoming a strategic arm of the company, rather than just a cost center. It’s why marketing can’t prove quantifiable value in return for spend.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Video Streaming Market Just how big is the video streaming market? A cost-effective choice for businesses looking to optimize their marketing budget.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Marketers have manually managed advertisements since the beginning of time. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Launch Marketing

MARCH 25, 2020

As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways. Don’t lose your marketing momentum.

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

Porch Group Media

MAY 11, 2021

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Zoominfo

OCTOBER 22, 2019

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Marketers have manually managed advertisements since the beginning of time. billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. Content Marketing and Local SEO.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

SnapApp

NOVEMBER 17, 2015

Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day. Connect Your Marketing Campaign With the Bigger Picture. 10,000 Feet.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Yet in B2B marketing, there’s a reason they’re still incredibly popular. Events can be chaotic, complicated, and expensive.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. marketing managers, sales managers, etc.) The internet is a resource for information – for anything, and everything. so you get more relevant leads.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e.,

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Martech Advisor

DECEMBER 17, 2019

By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. If you’re not one of them, you're probably wondering how to get started with an Amazon marketing strategy. You need to know the workings of Amazon marketing to succeed in this competitive landscape.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84