Remove Emarketing Remove Linkedin Remove Positioning Remove PR
article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Search Engine Land.

Linkedin 141
article thumbnail

Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

digital ad spend (eMarketer). Retargeting ads can lift engagement rates up to 400 percent (SharpSpring) 30 percent of consumers have a “positive” or “very positive” opinion of retargeted ads (LinkedIn) Customers are 70 percent more likely to purchase a product when a company utilizes retargeting (TechJury). Search Ads.

PPC 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120
article thumbnail

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Add Lee: https://plus.google.com/+LeeOdden. . Jeffrey L.

article thumbnail

What Are the Top-10 Marketing Books?

Everything Technology Marketing

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Moore) Positioning: The Battle for Your Mind (Al Ries, Jack Trout) Marketing Management (Philip Kotler, Kevin Keller) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (W.

article thumbnail

B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120
article thumbnail

B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.