Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). They lend huge credibility to your brand as well as positioning your top people as industry thought leaders. This is another place to use your UVP, reworded slightly, tweaked, and customized to fit this format.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Gauge positive and negative sentiment from audiences.

Public Relations 104

Public Relations Stats Work Management PR 104

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. Industry expertise Thought leadership isn’t just for PR.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Contently

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Fortunately, this kind of PR disaster is one your brand can easily avoid. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. How to avoid plagiarizing content.

Ethics 189

Ethics Social Media Trends Copyright 189

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. This is both the challenge and opportunity facing CGOs who are uniquely positioned to drive enterprise-wide growth strategy and have an oversized impact on the future of the business. CMOs often migrate to a CGO role.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Convince & Convert

DECEMBER 15, 2011

Do companies want incredibly serious business advice that impacts the core of their existence from their PR firm? . I looked at the Linkedin profiles of the 8 team members listed in Edelman slide deck about social business released alongside their announcement. I know many of the people in the social business practice at Edelman.

PR 131

PR Enterprise Management Work Management Marketing Management 131

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? Along comes social media, causing even more of a collision between sales, marketing, and PR/communications. This is really where PR can take the lead. I guess this shouldn’t be a huge shocker.

PR 100

PR Social Media Social Marketing Planning 100

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9%

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Bluetext

OCTOBER 4, 2021

Social media platforms such as LinkedIn have exposed a high percentage of PR and marketing professionals leaving their positions no matter the industry or tenure. Businesses large and small are struggling to fill key marcomms positions — specifically those in the mid and senior roles.

Advertising Agencies 26

Advertising Agencies Paid Search Agency PR Ad Agencies 26

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Webbiquity

FEBRUARY 27, 2018

Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. And they need a pipeline of candidates to fill those positions. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. I get asked about my company more than ever and people comment on how active I am on LinkedIn. ” This positive feedback loop has done wonders for ZoomInfo’s share of voice.

Examples 89

Examples Zoominfo Work Management Webinar Metrics 89

sagefrog

NOVEMBER 14, 2023

LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. Campaign Customization: Utilize platform-specific tools like LinkedIn Campaign Manager to tailor your campaigns, enhancing resonance with your target profiles and improving engagement rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

JUNE 1, 2023

You could also use LinkedIn to find new opportunities — and build a solid network if you haven’t already. With over 850 million members and 57 million companies worldwide , LinkedIn is a goldmine for business professionals in terms of job opportunities and access to other professionals. Stay positive.

Tips 71

Tips Peer-to-peer PR Ideal Customer Profiles 71

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. With the year we’ve just had, it’s easy to fall into a rut in your current position.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Contently

JUNE 12, 2017

“Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen. Some of it is fair.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Brandpoint

NOVEMBER 9, 2021

As Facebook trends older, continues to lose its “cool factor” and keeps taking PR hits, I’m advising clients to mitigate their risk and think about how they can spend less time using Facebook and more time exploring other social networks like Pinterest, Twitter and TikTok. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

ClickZ

MARCH 14, 2022

As brand marketers, it’s our responsibility to create brands that people view positively and want to connect to. And 69 percent of Black consumers said they are more likely to purchase from a brand whose advertising positively reflects their race or ethnicity. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. What will matter moving forward is how you position yourself as a thought leader. How might you position this expert on your firm’s website?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

nDash

JANUARY 21, 2021

Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. Awareness : Bylines, guest blog posts, online reviews, PR, and events. The Ideal Candidate. 3+ years of marketing experience, preferably in a B2B or SaaS setting.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Conductor

APRIL 29, 2022

Tip: Make a connection with each on LinkedIn to keep you in the know.). Become LinkedIn connections with the following 10 SEO thought leaders to gain actionable tips that you can implement to get results. He’s a fantastic go-to for those interested in not only SEO but also PR and content marketing.

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111