Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Entertainment (games, videos, and “accessing Web sites for fun”) dropped from 49% to 20% in the same period. Council for Research Excellence’s Video Consumer Mapping Study found more than five hours of TV watching per day (43% of total media time), vs. 80 minutes of Internet usage (10.7%). for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Sprout Social

JANUARY 9, 2017

Use Videos. Videos continue to dominate Facebook viewership. In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. Additionally, data from Digiday found some brands see 85% of their video views on Facebook happen without any sound.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. B2B buying cycles are lengthening. Ardath Albee Recommends. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Orbit Media) Blog posts featuring videos see a fourfold increase in engagement metrics. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. In this video, Head of Google’s Webspam Group Matt Cutts calls the tactic “deceptive" and promises to “keep taking strong action” against it. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. If a picture’s worth 1,000 words, a video’s worth 10,000 – You write for a great blog, right? increase of unique viewers of online video.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Ardath Albee Recommends. Maria Pergolino. " Maria Pergolino's Bio.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Sorry if this video forces you to watch an ad!!!). No wonder most marketers are miserable ! billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Google reports that roughly 50% of B2B queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Video clips. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works. Ardath Albee Recommends.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. Here’s one you may have read over the years: One minute of video is worth 1.8 million words. Learning to question what you read.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

Hubspot

AUGUST 20, 2019

Emarketer ). Videos get 21.2% eMarketer ). 54% of all people want marketers to put out more video content, and this is an excellent place to begin. Forrester ). billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

FEBRUARY 1, 2021

Below, let's dive into the future of digital, mobile, video, and TV advertising. Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). Now, let's take a closer look at video advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Video Marketing Statistics. According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Convince & Convert

FEBRUARY 7, 2017

Users have shared more than 40 billion photos to date and share an average of 95 million videos and photos in a single day. billion, as per a report published by eMarketer. billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Image via Forrester. million users. Run a Contest.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Video marketing will continue to grow in 2020 & so will be the use of YouTube. According to eMarketer , 93% of video watchers in India watch Youtube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). The most forward-thinking organizations are using video to stand out in the noise.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Conference 100

Conference Planning Work Management Marketing Management 100

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 26) When Instagram first introduced video in June 2013, more than 5 million were shared in the first 24 hours. 27) Despite more brands posting videos than ever before (13.2% Image Credit: Forrester Research. in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

SnapApp

DECEMBER 4, 2017

Keeping a reader hooked the whole way through a blog post or a video makes it easier to bring them round to your narrative or way of thinking when it comes to the call to action. . 69% of companies report their video marketing budget is increasing. Or, at least put it to the test :). . . #10. Ascend2. . . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

AUGUST 26, 2015

In media, clear leaders like The New York Times ‘ T-Brand Studio have introduced to the world a new form of digital storytelling, using a mixed-media approach of quality editorial, amazing photography, audio clips, and stunning video content. More, those same professionals ranked photography and video as critical to their success.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

JANUARY 17, 2011

Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. How should you expect to promote that cool new video? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. My 5 favorite B2B marketing numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. This video is in response to just one person's tweet. Instead of two people talking together, it's a person and a script.

Social Media 28

Social Media Service Media Paid Search Agency 28