Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. Source : Forrester Research. Source : eMarketer. 38% post brand or product reviews. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5 billion this year. billion in 2014. Source : BizReport.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

JULY 20, 2011

Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JULY 15, 2014

Product reviews by existing customers are also a great way of telling a prospective buyer how good a particular product is. Don’t skip including customer reviews in your product page to ensure conversion. Additionally, if you have a customer protection program, by all means highlight it. 3) Painful Navigation.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Online Marketing Institute

MAY 24, 2009

Hopefully this blog will in some small way contribute to making marketing more effective for all areas.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

Social Media 20

Social Media Optimization Linkbait Media 20

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Ask Influencers to Review Your Products. Followers take them more seriously and rely on their product reviews, helping brands improve conversions and attract more revenue. Image via Forrester. Ad recall from Instagram is 2.8

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Marketing Insider Group

JUNE 14, 2012

Forrester (@ Forrester ) – top analysts firm covering business and marketing. Harvard Business Review (@ HarvardBiz ) – thoughtful, intelligent and unique coverage of the latest in business. eMarketer (@ eMarketer ) – another great marketer resource for stats. Inc Magazine (@ Inc ).

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Curation Resources Emarketing RSS 100

Hubspot

FEBRUARY 1, 2021

Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). Before we sign off, let's review what the future of TV advertising looks like. Future of TV Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Marketing Insider Group

SEPTEMBER 14, 2020

About 90% of people claim that reading positive online reviews will often influence their buying decisions. According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). hours per day on their mobile devices.” ( Emarketer ). Forrester ).

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Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Did I forget a conference? Let me know and I’ll update the list. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Conference Planning Work Management Marketing Management 100

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. " Read on to get their insights. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Yes—sort of.

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Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 4, 2017

Now, the internet was saturated with reviews, blog posts, case studies, and tweets. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Or, at least put it to the test :). . . #10. Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

And just out of curiosity, Jay, how many new restaurants do you regularly review in the forests of Flagstaff? And I review restaurants in town (it's about a 3 mile drive). Since I try to cover the email/social convergence a lot, it's on my list to try, and review. link] nateriggs Great list, Jay. Thanks for sharing!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Book Review: Essential Marketing Automation Handbook , March 26, 2010. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Review Your List Every Morning. Online blog needs various marketing methods to get converted into big business. Special Tips.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. When I first started PR, there were just a handful of analyst firms with a few independent firms.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Along with these consumer concerns come regulatory compliance issues and data security.

Social Media 28

Social Media Service Media Paid Search Agency 28

Webbiquity

FEBRUARY 7, 2012

In this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

OCTOBER 31, 2010

And just out of curiosity, Jay, how many new restaurants do you regularly review in the forests of Flagstaff? And I review restaurants in town (it's about a 3 mile drive). Since I try to cover the email/social convergence a lot, it's on my list to try, and review. link] nateriggs Great list, Jay. Thanks for sharing!

Social Media 40

Social Media Paid Content Tools Media 40