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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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What is Social Commerce? Is It The Future of Online Shopping?

Huptech Web

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

I find I retain more information when writing things down in addition to listening. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Facebook Blueprint eLearning Courses / Certifications. Utilize Platform-Specific Resources.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

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5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. Online advertising companies that use big data in advertising are today’s market darlings.