Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. And on a positive note: Many employees are quitting their jobs to seek out ones with fully remote opportunities and better work-life balance. How to Improve the Recruiting Process.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work?

Marketing AI 108

Marketing AI Process Lead Ranking Analysis 108

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 129

ROI Process Personalization Lead Ranking 129

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. Being able to still monitor campaign and website performance in UA will come as a huge relief to those who have been struggling with GA4.

Analytics 85

Analytics Process Marketing Analytics Tools Paid Search Agency 85

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Biznology

JUNE 12, 2018

All Online Reputation Campaigns Take a Year at a Bare Minimum. The following is a projected timeline based on the results of work on similar past engagements. Our Online Reputation Management (ORM) Process (Steal Me). Sign up for our emails here. In Conclusion. Like this post?

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Only B2B

JANUARY 18, 2024

Marketers tend to focus more on finding and engaging new prospects when the best source of increasing sales of your business is to work on the existing customers. Create Personalized Email Campaigns Email marketing works better when it’s personal. Must Read: Do’s and don’ts of email marketing 5.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design.

Planning 89

Planning Process Marketing Websites CMS Development 89

ClearVoice

JANUARY 8, 2024

Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective. Performance optimization: Understand what works best. Ensure campaigns align with organizational objectives. Refine marketing campaigns to better resonate with target audiences.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Act-On

FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. In reflecting back on these evaluations, which were for a variety of digital marketing platforms including email, SMS, and social, my hindsight is that the involvement of my partners in creative is just as important.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Litmus

JUNE 26, 2020

When an email program is just starting, you can afford to be inefficient. As everyone is finding their footing or growing the team incrementally, you may develop habits that work for your current demand, but simply won’t scale. Looking for a deep dive into scaling your email processes? Campaign planning.

Process 80

Process Deliverability Copywriting Planning 80

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Automate Lead Nurturing Campaigns Once you’ve identified and graded leads, next comes lead nurturing.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Put critical marketing tools and processes in place before jumping into automated marketing. Keep in mind best practices to ensure your automated marketing campaigns are personable.

Marketing Automation Services 253

Marketing Automation Services Budget Programs Automation Work Management 253

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? The post A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy appeared first on SMARTe.

Account Based Marketing 98

Account Based Marketing ABM Process Marketing Strategy 98

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? The post A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy appeared first on SMARTe.

Account Based Marketing 98

Account Based Marketing ABM Process Marketing Strategy 98

Stevens & Tate

MARCH 11, 2021

Marketing automation is an automated process that allows you to target leads based on their behaviors at different points in the buyer’s journey. So how exactly does it work? Take for example a lead that has just submitted a form from one of your landing pages opting into your email list. What is Marketing Automation?

Marketing Automation Services 79

Marketing Automation Services Lead Nurturing Marketing Automation Lead Scoring 79

Ontraport

MAY 19, 2020

To drive more sales, you may have tried sending out more email blasts, automating more of your follow-up process, or even doing more prospecting just to try and talk with more potential customers, but you probably experienced firsthand just how difficult it is to get results with these tactics. What does your sales funnel look like?

Sales Management 105

Sales Management Top of Funnel Process Automation 105

Hubspot

MARCH 19, 2020

When marketers use business process automation, they have more time for high-level, creative tasks. You can use business process automation in many departments including marketing, human resources, sales, and customer service. For example, chatbots are a form of business process automation for marketing. Saves time.

Process 93

Process Automation Work Management Marketing Management 93

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option.

ROI 97

ROI Advertising Agencies Paid Search Agency Ad Frequency 97

Excelsior Research

NOVEMBER 15, 2021

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. An honest discussion about the demand generation process. How it works, and where challenges arise. Demand generation is a six-step process.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. An honest discussion about the demand generation process. How it works, and where challenges arise. Demand generation is a six-step process.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. When choosing one over the other, automating the data enrichment process has turned out as the clear winner. Why Choose Automated Data Enrichment Over Manual Process. Advanced Segmentation.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

The ABM Agency

JANUARY 30, 2023

The rewards of employing an account-based marketing approach are many, not least of which is the opportunity for sales and marketing teams to align more closely and work collaboratively towards achieving their objectives in a more effective manner. But to make ABM successful, you first need to identify your ideal target accounts.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. They will grudgingly do the work because they need the paycheck — but this is not the best use of talent. A large percentage of document processing mistakes are really user-generated errors. Reduced error.

Process 52

Process Automation Work Management Marketing Management 52

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. They will grudgingly do the work because they need the paycheck — but this is not the best use of talent. A large percentage of document processing mistakes are really user-generated errors. Reduced error.

Process 59

Process Automation Work Management Marketing Management 59

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity. This process takes less than an hour and guarantees nothing has been overlooked.

Process 111

Process Lead Ranking Content Marketing Planning 111

PathFactory

SEPTEMBER 15, 2021

The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. We’re trying to get one campaign out the door while planning for the next.

Email Marketing 111

Email Marketing Planning Work Management Paid Search Agency 111

Anyword

MAY 6, 2024

Email Campaigns that Pop: Use relevant images to inspire email body copy that drives clicks and conversions. A Perfect Blend of Visuals and Words We know that the best marketing campaigns seamlessly combine powerful visuals with persuasive text. How Does It Work? Our AI just got even smarter.

Generation 98

Generation Template Creativity Email Campaigns 98

DemandBase

JUNE 18, 2020

According to the Radicati Group, a technology market research firm based out of Silicon Valley, office workers receive a little over 120 emails a day , and we can assume that business leaders endure even more. The cold emails start rolling in, and with each one, you begin to notice the glaring vernacular similarities across each note.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Now you’re bombarding your audience with emails.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Automation 118

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. personalizing emails or SMS) and internal challenges (e.g.,

Peer-to-peer 91

Peer-to-peer Paid Search Agency SMS Gartner 91

ClearVoice

MARCH 6, 2022

As a ClearVoice client, you’ve probably developed a good understanding of how the platform works on your end. However, one thing that may be a bit more complex to understand is how ClearVoice works from a freelancer perspective. A look at ClearVoice’s content creation process. The writing process.

Process 52

Process Content Guidelines SERP 52

SmartBug Media

MAY 4, 2022

With SMS marketing, effective messaging requires an awareness of the stages of the buying process. Back in 1966, Eugene Schwartz—copywriter, entrepreneur, and author—studied the psychology of buyer mentalities and developed “Customer Awareness Stages” marketing campaign-strategies. We’ve covered SMS, so how about email next?

SMS 98

SMS Buy Process Paid Search Agency 98