Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. Insights about your persona audience drawn from their activity on Twitter.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

DECEMBER 19, 2011

An army of advocates can be a tremendous resource, but without a way to attract, nurture and direct them, they’re just a random mob. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Marketing Insider Group

JANUARY 8, 2013

Cheryl and Mark Burgess’ Blue Focus Marketing Blog (@ ckburgess and @ mnburgess ) is a great resource for B2B marketers. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

JANUARY 21, 2016

“If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. B2B Marketing Tool, Oracle Eloqua. Do you have a way to see all the content that you have out there in the wild? Chris Moody’s Website. Uberflip Blog.

Content 86

Content Eloqua Mobile Marketing Twitter 86

Convince & Convert

DECEMBER 1, 2015

Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Joe Chernov’s Twitter. In other words, it’s business intelligence for the rest of us. ” —@jchernov. InsightSquared. What did you want to be when you grew up?

Top of Funnel 101

Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Recommended Resources. We asked Steve Woods "What are key marketing trends and predictions for 2010? Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Share your thoughts below or with me on Twitter ( @wittlake ). Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Convince & Convert

JANUARY 7, 2016

“I suspect, if you were to ask most B2B companies what content marketing tactic they spend the most time doing, they would say things like posting to social networks and blogging take up a whole lot more of their time, energy, and resources than actually creating things that are behind a form. Resources: Eloqua. Jeff’s Twitter.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. If organizations keep acquiring new technologies, but the teams aren’t well prepared to use them, we are wasting valuable resources. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. By ignoring it (likely because Triscuits are not organic), the value of HomeFarming.com as a resource is diminished. Share in the comments below or with me on Twitter ( @wittlake ). What happens when a company tries to align with something new to them?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. When you look at the budgets and the resources from a lot of B2B marketing groups, I think that’s reflected there as well. We spend a majority of our time talking about getting customers on board. Jocelyn: Absolutely.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

markempa

NOVEMBER 29, 2016

Twitter is much more conversational. Other resources? There’s a bunch of presentations from real companies doing real social selling work, and so I recommend that as a resource as well. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Capstone Insights

JANUARY 17, 2018

Staffing: How many marketing automation platform resources are there? It might make sense to bring in another resource if the function is under staffed, especially if a new resource would offload a more senior level (costly) resource. Twitter LinkedIn. Eventually, I moved on to an analyst role.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. You can connect with Craig and learn more about his work via the following resources: Craig on Twitter: @funnelholic. It’s hard.”. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SWZD

SEPTEMBER 11, 2019

They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. They generate a lot of activity on Twitter. We also discussed PTC’s use of social media. Michelle said that Facebook and LinkedIn have been the most effective channels.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. mscrimsonlips A8 be resourceful, unique. Not understanding engagement.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. mscrimsonlips A8 be resourceful, unique. Not understanding engagement.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few). Ambal Balakrishnan: Please recommend 5 resources (books, blogs) on Content Marketing? Russell Sparkman. Content is essential, no matter what the marketing approach is. ” But, they don’t have content budgets.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

OCTOBER 2, 2013

Make sure you set an editorial calendar that positions your brand as the go-to informational resource. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi. Your customers have so much content out there that can be helpful. Why should they be interested in you?

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Establishing benchmarks and showing early growth trends often play a vital role in getting more resources to continue and grow your content programs.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. CMS Insights.

B to B 40

B to B Paid Content Social Media CMS Development 40

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Industrial Marketing Today

MAY 11, 2010

Resources webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And so our personal life, or business life, have become enmeshed.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Online Marketing Institute

NOVEMBER 4, 2010

Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Heinz Marketing

JULY 18, 2021

Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Pricing and resources. Check out [link] for more information, request a demo , follow them on Twitter , and read user reviews here. Salesforce, Pipedrive, Dynamics, Outreach, SalesLoft. Happy testing!

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Ranking Lead Scoring 112

SmartBug Media

MARCH 10, 2020

Not only that, but you'll also need to be very strategic about resources and the campaigns you develop. Twitter Ads. Twitter Ads. The following tend to enable that, but there are some tools on the list that are also effective at supporting the capabilities mentioned above for ABM. HubSpot Marketing Platform. CMS and Content.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97