Onalytica B2B

JANUARY 8, 2019

This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. You can contact me via Twitter or LinkedIn. And the buying process needs to be made as easy as possible.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because she never tried to sell me anything or even try to get us to partner with Eloqua. B2B sales people are more relevant than ever. Social media has played a pivotal role in the shift of the B2B buying process. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Marketing Insider Group

JANUARY 8, 2013

Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Ledger Bennett

JUNE 25, 2018

They adopted an existing platform, the AT&T Networking Exchange blog , and key AT&T employees created customized content that was relevant to their customers’ vertical market and to specific roles within the company. The outcome? The entire sales team were thereafter quickly trained to use social selling.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. Authenticity?

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Convince & Convert

DECEMBER 1, 2015

Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Additionally, by supporting a horizontal marketing strategy over a vertical one, Joe redefines the elements that measure content success to provide new insight and relevance. In This Episode.

Top of Funnel 101

Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. A report that shows total number of Twitter impressions. And that takes time.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. Learn how interactive video leads to real marketing results and how your organization can get started at our joint webinar on June 24.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

markempa

NOVEMBER 29, 2016

More isn’t more better, I know it’s not grammatically correct, but more relevant is better. Now as a buyer, you’re receiving tons of generic, not-relevant emails. Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. Everybody’s doing it.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. In all cases, intent is established by matching keywords relevant for the seller’s offering to the content the prospect engaged with.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Plus, video is relevant across all channels. Follow Michael on Twitter: @mballard5574.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

LEADership

DECEMBER 20, 2013

Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. The Innovation Showcase will take place at 5:30 p.m. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. “It’s also increasingly something we can interact with – leaning forward, and engaged. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

KEO Marketing

NOVEMBER 18, 2015

People are using social media – not just traditional media – to consume content that is relevant to them. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. threeThou @ MProfsEvents A5: Share relevant info. Easy, and measurable.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. threeThou @ MProfsEvents A5: Share relevant info. Easy, and measurable.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. Anonymous 3rd Party Behavioral: People visiting other websites that the marketer doesn’t own but indicate some relevance, for example Forbes.com. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.).

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. For each product/service area, list 1-3 personas or audience segments that are the most relevant and reachable via the content initiatives you manage/contribute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It takes 10,000 brand mentions at a minimum to get statistically relevant sentiment tracking from a social media monitoring tool. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. And really, the reason that Grapevine6 exists is because it’s hard to find sometimes that third party content that’s really relevant and resonates with the things that you want to talk to your network about. So, we make that easier.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Industrial Marketing Today

MAY 11, 2010

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

DealSignal

APRIL 5, 2018

Rob’s firm is all about data–the freshest, most accurate, most relevant data. And so if you look at Yelp reviews or you look at just Twitter storms. Mark: [00:00:00] We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Hope you enjoy the chat.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45