Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. Other vendors – notably Pardot – have followed a similar cost-removal strategy. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) In case you're wondering, the practical difference between a list and a flow chart is that stages in a flow chart are linked by separate decision icons, while stages in a list are connected directly.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Convince & Convert

FEBRUARY 27, 2015

It provides practical insights into developing a structured program around your video content, offers viable examples from big-name companies already grounding their marketing in online video, and offers supporting data to help solidify the value of video marketing for the C-suite.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.),

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Televerde

JUNE 12, 2018

It’s important to know there are a number of vendors that actually provide tools to help that will help you audit the different places where you store data, and an audit will help you understand and chart both the locations and actual types of personal data that you stored. Here are some easy guidelines to follow: .

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

ViewPoint

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. One answer includes applying, tracking and measuring best-practice sales lead management processes. Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. Review the data provided by third party data vendors. Not everyone uses a third party data vendor, and there’s nothing wrong with that. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Standardize data.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. To ensure your vendor is properly tying topic data to buyer context (i.e.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Capstone Insights

JANUARY 17, 2018

Work with that group of marketers to identify best practices for the company. In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. Eventually, I moved on to an analyst role. Jay Famico. Co-Founder and Editor.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Everything Technology Marketing

FEBRUARY 19, 2011

Now that a majority of B2B marketers have been experimenting with social media for a while, 2011 will be the year social media evolves from the experimental stage into a more mature practice.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. Many vendors and organizations are using the terms “marketing automation” and “lead management” interchangeably. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

When independent consultants are knowledgeable about multiple vendors — and conduct themselves in a way that puts the customer first — everyone wins in the long run. We will expect our partners to be independent, to control their own destiny, and most important, to put customers ahead of any vendor interest, including our own.

Work Management 48

Work Management Advertising Channels Marketing Management Marketo 48

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. We aren’t necessarily practicing what we preach, which is putting our customers first. Steve: Not at all!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

NOVEMBER 17, 2009

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Bottom line here…Do some research and engage with platform vendors that look like an initial fit. They already had a big owned audience. .

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Marilyn: Yeah, I would say, I’m one of those fortunate marketers that really came into the space and practice at a time where marketing was really making a shift. Matt: Yeah, for sure.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Instead, you need to focus on solutions, since all vendors solve problems differently. 6) Marketing expertise by the vendor really, really matters. Marketing changes a lot, and fast.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The main point, at least as I saw it, was that no single vendor dominates everything. You must look at the details to find the best match.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Webbiquity

OCTOBER 27, 2015

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. Certainly, practicality plays a large role in B2B procurement. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Leadspace

FEBRUARY 16, 2022

In determining each solution’s Application Integration, Forrester looked into the application categories and specific vendor solutions that are integrated and whether each is bi-directional, custom or native, and finally, which additional functionality is provided by these custom/native integrations.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

In determining each solution’s Application Integration, Forrester looked into the application categories and specific vendor solutions that are integrated and whether each is bi-directional, custom or native, and finally, which additional functionality is provided by these custom/native integrations.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62